Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-27 20:44:59 UTC ]

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Borders US agrees sale to Najafi

Written By: Bookseller Staff Publication Date: Fri, 01/07/2011 - 09:13 Borders in the US has agreed to sell to private investment firm Najafi for $215m (£135m), it has been announced today. The Borders Group bookselling chain is now seeking bankruptcy court approval for the agreement, which if... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Hearst Completes Most of Lagardere Acquisition, Including Hachette in U.S.

Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Independent Booksellers Book Prize shortlists unveiled

Written By: Lisa Campbell Publication Date: Thu, 19/05/2011 - 12:19 Readers are being called to cast their vote for the Independent Booksellers Book Prize winner, after the shortlist was announced today. The annual award, which recognises works of fiction for adults and children, asks members... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine