Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-11-13 16:53:29 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-11-06 16:32:39 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-10-30 14:38:41 UTC ]
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There is no such thing as the "best video game console," but figuring out which one is right for the gaming experience you want is more in reach. There are seven systems that you could reasonably call “current gen,” and others, such as Valve’s Steam Deck, further... Continue reading at Engadget
[ Engadget | 2023-10-27 14:00:06 UTC ]
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The world of ants is a mysterious one, as we’re still learning new stuff about the most populous insect on Earth. Soon we’ll be able to get a more hands-on approach with everyone’s favorite picnic-ruiners, thanks to the forthcoming insect sim Empire of the Ants. The... Continue reading at Engadget
[ Engadget | 2023-10-13 19:10:34 UTC ]
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Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact... Continue reading at AdWeek
[ AdWeek | 2023-10-10 12:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, all picked by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-10-09 11:52:40 UTC ]
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Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World
[ PC World | 2023-10-04 14:10:27 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-10-02 14:03:24 UTC ]
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The company is also selling and spinning off some of its divisions as the video game industry faces cutbacks. Epic Games, maker of the smash hit Fortnite, isn’t immune to the troubles of the video game industry. The publisher announced Thursday it was laying off 16% of its staff, which works... Continue reading at Fast Company
[ Fast Company | 2023-09-28 14:15:00 UTC ]
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Writing literary fiction is a freeing thing—there are no rules, there is just a story waiting to be told. When I started writing my first novel, The Theory of Flight, I knew that I wanted it be a character-driven story that explored difficult social and political terrain in order to reveal... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-27 08:45:38 UTC ]
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Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-09-11 13:32:52 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-08-28 14:39:17 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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