Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-19 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 13/10/2011 - 09:25 W H Smith has partnered with Kobo to launch the first wifi touch-screen e-reader in the UK later this month. The chain bookseller announced the partnership today (13th October) at the same time as its financial results for the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:14 Gardners Books has partnered with US company Baker & Taylor to use Blio, a free reading application. The deal will allow Gardners Books' nearly 1,000 ebook publishers to reach customers around the world via Blio, which... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 17:16 Cornerstone has acquired a book written by Tottenham MP David Lammy about the 2011 riots. Guardian Books acting publisher Katie Roden acquired world rights in Out of the Ashes: Britain After the Riots by Lammy through... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 15:00 Conway, Anova's military, naval and transport imprint, is publishing the official tie-in to the Imperial War Museum's major 2012 exhibition about life during wartime. The book will focus on family life during the Second World... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trades TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 16/08/2011 - 16:03 Spending on printed books slumped £1.1m last week, as the UK riots caused retailers to shut stores early and the public to avoid the high street. Although bookshops remained largely unscathed during the rioting, spending... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Bonniers Parenting website announced its partnership with the TODAY shows website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 08:57 The Big Green Bookshop is to hold a comedy gig to raise money for the victims made homeless by the "appalling behaviour" of rioters in Tottenham last weekend. Londons Wood Green where the bookshop is based was also hit by... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 09:30 Bookshops appeared to have been largely unaffected by the rioting that swept across London and other cities last night, causing tens of thousands of pounds worth of damage. As London shopowners began the clean-up this morning,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:15 Waterstones branches in Enfield and Walthamstow have been closed to trading today after a wave of looting swept London over the weekend. A spokeswoman said police had cordoned off the area to shoppers after the unrest, which... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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