Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-27 20:44:59 UTC ]
News tagged with: #announced today #nielsen

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Faber Factory partners with MDL

Faber Factory and Macmillan Distribution (MDL) have announced a strategic partnership, which will... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber factory #strategic partnership

Amazon Snaps Up Goodreads, A Partner Apple Wanted

This article branches off of a longer story we're tracking called Apple's New Technology Partners: What Developers Need To Know.Steve Jobs once said said, "people don't read anymore." He wasn't the only tech pundit pronouncing books dead in the middle of the last decade, as people turned to... Continue reading at Fast Company

[ Fast Company | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #form partnerships #tech giants #deal worth #$200 million

Random House creates online narrative game

Random House is launching a debut author with a new free-to-play online narrative game, Black... Continue reading at The Bookseller

[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #debut author

Gale Partners with the Associated Press to Digitize Holdings

FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #cengage learning #leading publisher #today announced

Reading agency launch library exploration game

Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking part #simon mayo

Pottermore forms Sony gaming partnership

Pottermore has moved into social gaming through a partnership with Sony. Pottermore at... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social gaming

Quercus partners with W F Howes on audio

Quercus is collaborating with audio publisher W F Howes to "dramatically increase" the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio publisher #dramatically increase

Taunton, De Agostini Partner

Multimedia publisher The Taunton Press and Italian publisher De Agostini have entered into an exclusive partnership agreement in which The Taunton Press will publish all Academia Barilla printed matter in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taunton press #multimedia publisher

Nielsen Expositions Up For Sale

Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #multiple sources

Neil Gaiman partners with Blackberry

Neil Gaiman has partnered with Blackberry to create a reader-generated calendar powered through a... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth

UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #conde nast #hearst corporation

Frankfurt Book Fair names Costa as Brazil partner

The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Print book sales fell in 2012 – but no faster than they did in 2011, says Nielsen

A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Nielsen to offer ebook buying research via Kantar Worldpanel

Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Great Hill Partners Acquire SheKnows.com

SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies. Formerly under the umbrella of Evolve Media Corp., SheKnows.com was a hallmark property of the brand, responsible for over 41 million unique visitors... Continue reading at AdWeek

[ AdWeek | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company announced #lifestyle site #$650 million #$175 million

Guardian partners with Audible

The Guardian has partnered with Amazon-owned Audible to provide a free audio edition of its... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-owned audible

USA’s Top-Selling Print Books of 2012 from Nielsen

It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #fifty shades #hunger games

New book prize finds sponsorship

The organisers of new book award the Literature Prize announce it has found a sponsor and will hand out its first accolade in 2014. Continue reading at BBC News

[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award