Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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Faber Academy has expanded its creative writing programme to offer a series of writing courses in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Houghton Mifflin Harcourt (HMH) has teamed up with Barnes & Noble’s Nook to deliver e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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The three novels that comprise E L James' much-discussed Fifty Shades trilogy were the three... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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#hunger games
The Random House Group is signing publishing partnerships with digital start-up Small Demons and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Stanfords Travel Bookshop is partnering with travel agents and other companies in a bid to become... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Waterstones has partnered with Granta for its next magazine issue, Britain, with the chain to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Encyclopaedia Britannica, the 244-year-old company, recently announced it would stop printing encyclopedias. Of course this triggered a flurry of talk about the end of printed books, magazines, and newspapers and a once-great company humbled by shifts in technology. But to fall into that... Continue reading at Fast Company
[ Fast Company | 2012-03-20 00:00:00 UTC ]
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Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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HarperCollins has announced publication of an enhanced ebook of bestseller Game of Thrones by... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Scholastic has entered into a partnership with Bounce! Sales and Marketing, though the publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times
[ The New York Times | 2012-01-23 00:00:00 UTC ]
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Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Foyles has partnered with the National Academy of Writing to host courses for writers seeking to... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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