Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Why did Penguin decide to reissue a memoir and a novel by Harry Crews, a dead white Southern writer? His influence — and his truths — run deep. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-15 13:00:07 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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My friend, a poet and professor, was telling her nine-year-old daughter last week about the banning of Maus. She explained that Art Spiegelman’s Pulitzer Prize winning graphic novel about the Holocaust had been banned, and that it’s especially important to shine a light on dark histories when... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-18 09:51:43 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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As a Village Voice critic, he became one of the leading chroniclers of the emergence of hip-hop and had a powerful influence on later critics. Continue reading at The Washington Post
[ The Washington Post | 2021-12-09 00:26:12 UTC ]
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Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Edith Schloss’s memoir recounts an era of great creative vitality and the time she spent with Willem and Elaine de Kooning, Merce Cunningham, Leo Castelli and others. Continue reading at The New York Times
[ The New York Times | 2021-11-21 10:00:00 UTC ]
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Penguin Random House chief Markus Dohle has said the publisher is sceptical of streaming platforms as a viable method to distribute audiobooks, following recent buyouts by audio firms. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 18:47:42 UTC ]
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