Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at 'Advertising Age'

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Other Publishing stories related to: 'Nielsen buyout may be driven by doubts about its next-generation measurement'


Greg Tate, musician and leading hip-hop generation cultural critic, dies at 64

As a Village Voice critic, he became one of the leading chroniclers of the emergence of hip-hop and had a powerful influence on later critics. Continue reading at The Washington Post

[ The Washington Post | 2021-12-09 00:26:12 UTC ]
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Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’

Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
More news stories like this | News stories tagged with: #post nielsen #united kingdom #audiobook


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with: #summer appeared #nielsen


New York’s Midcentury Art Scene Springs to Life in ‘The Loft Generation’

Edith Schloss’s memoir recounts an era of great creative vitality and the time she spent with Willem and Elaine de Kooning, Merce Cunningham, Leo Castelli and others. Continue reading at The New York Times

[ The New York Times | 2021-11-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir recounts #merce cunningham #memoir


Trade wary of audio monopoly after buyouts as Dohle warns on streaming

Penguin Random House chief Markus Dohle has said the publisher is sceptical of streaming platforms as a viable method to distribute audiobooks, following recent buyouts by audio firms. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 18:47:42 UTC ]
More news stories like this | News stories tagged with: #streaming platforms #penguin random house


Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek

[ AdWeek | 2021-10-07 12:00:00 UTC ]
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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #media buyers #nielsen


Evaristo, Moore and Logan get Nielsen Bestseller Awards

Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 23:11:17 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #nielsen


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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How time was measured, and what it meant, across the centuries

David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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Buried doubts and public deceptions in the Afghan war

The Post’s Craig Whitlock explains why U.S. officials perpetuated a failing mission. Continue reading at The Washington Post

[ The Washington Post | 2021-08-20 12:00:00 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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PMJ snaps up Dunbar's book on overcoming self-doubt

Penguin Michael Joseph has acquired the first book from clinical psychologist Dr Michaela Dunbar. Continue reading at The Bookseller

[ The Bookseller | 2021-08-01 01:20:04 UTC ]
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Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #cheat sheet #podcast audience #nielsen