News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian
[ The Guardian | 2020-04-16 07:19:49 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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‘We never overplayed the arson story,’ Campbell Reid protests. Plus: Virginia Trioli punches backCampbell Reid came armed with facts and figures to defend the Murdoch empire from accusations of climate denialism.News Corp’s corporate affairs executive was part of a Judith Neilson Institute... Continue reading at The Guardian
[ The Guardian | 2020-03-13 02:26:57 UTC ]
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More than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-04 19:15:48 UTC ]
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Around 200 journalists are set to be made redundant by the shock closure, which will hit the industry hardMore than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the two media giants look to boost staff ranks after... Continue reading at The Guardian
[ The Guardian | 2020-03-04 09:33:19 UTC ]
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Australian Associated Press board to discuss future of wire service, which is 45% owned by News CorpNews agency Australian Associated Press, whose 180 journalists provide much of the nation’s daily news and photos, is facing an uncertain future as major shareholders Nine Entertainment and News... Continue reading at The Guardian
[ The Guardian | 2020-03-02 01:40:44 UTC ]
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Watchdog says Daily Telegraph cartoon conveys offensive stereotypes about Middle Eastern men but is justified in the public interestA cartoon published in a News Corp newspaper which conveyed offensive stereotypes about Middle Eastern and asylum seeker men did not breach press standards because... Continue reading at The Guardian
[ The Guardian | 2020-02-17 05:58:27 UTC ]
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Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
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U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Murdoch was responding to a question at AGM about time given to ‘climate deniers’ by News Corp outlets in AustraliaNews Corp executive chairman Rupert Murdoch has said “there are no climate change deniers around I can assure you” after he was asked at the corporation’s AGM why his company gives... Continue reading at The Guardian
[ The Guardian | 2019-11-21 01:47:18 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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