News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Tabloid rails against ‘PC world’, republishing ‘infamous’ caricature by Mark KnightNews Corp in Australia has doubled down on a cartoon published by its Melbourne paper that has been widely derided as a racist caricature of Serena Williams.The cartoon by Mark Knight made international headlines... Continue reading at The Guardian
[ The Guardian | 2018-09-12 00:00:00 UTC ]
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JK Rowling and daughter of Martin Luther King Jr criticise cartoonist Mark Knight’s caricature of tennis star News Corp has come under global condemnation for publishing a racist, sexist cartoon depicting Serena Williams in its Melbourne paper.The cartoon by Mark Knight, published in Rupert... Continue reading at The Guardian
[ The Guardian | 2018-09-11 00:00:00 UTC ]
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Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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Chief executive Robert Thomson highlights growth at UK mastheads Times and Sunday Times, and Australian digital subscriptions rise 12%Rupert Murdoch’s News Corp has shrugged off its latest annual loss with an upbeat assessment of its digital news and real estate assets.The worldwide publishing... Continue reading at The Guardian
[ The Guardian | 2018-08-10 00:00:00 UTC ]
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Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek
[ AdWeek | 2018-02-28 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Daily Telegraph argues articles published about actor didn’t allege the actor ‘engaged in inappropriate behaviour of a sexual nature’The Daily Telegraph has argued that articles about Geoffrey Rush published late last year “did not make any allegations” that the actor “engaged in inappropriate... Continue reading at The Guardian
[ The Guardian | 2018-02-08 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it... Continue reading at Advertising Age
[ Advertising Age | 2017-06-22 00:00:00 UTC ]
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News Corp.'s U.K. publishing unit asked a judge to put an end to excessive disclosure requests made by lawyers representing phone-hacking victims as regulators prepare to rule on the controversial takeover of Sky Plc.News Group Newspapers Ltd. is being sued by dozens of people who say their... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. The post How digital upstart Charlotte Agenda makes local news profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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Media group consents to judgment as part of settlement with Dr Ibrahim Abu Mohamed, after paper said he had not condemned Paris attacksAustralia’s grand mufti has won a defamation case over News Corp articles depicting him as an “unwise” monkey and asserting he had failed to condemn the 2015... Continue reading at The Guardian
[ The Guardian | 2017-05-05 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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#waste time
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News UK's chief commercial director, Dominic Carter, believes there is threat and opportunity in equal measure from the Facebook-Google duopoly for publishers. The post News Corp sales exec on the duopoly: ‘That threat is not going away’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-27 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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