NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
News tagged with: #biggest news #takeawaysfrom iab #digital content

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PW Picks: Books of the Week, April 4, 2016

This week: an inquiry into the mystery and art of living, plus essays on love lost and found. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Book Deals: Week of April 4, 2016

Marcus Sakey sells his latest to Thomas & Mercer, David Macinnis Gill takes Uncanny to Greenwillow, a former Seinfeld writer strikes a deal with Forge, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #thomas mercer

TLA 2016: Program Highlights

Authors and national library leaders highlight a strong program at the 2016 TLA conference. Here are some highlight you won't want to miss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #facebook won #platforms appeared #video strategies

Channel 4 commissions Joe Wicks TV show

Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe wicks

Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #greater control #work hard

Major Publishers Back U.S. Launch of Micropayments Platform

Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age

[ Advertising Age | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content platform #offer recommendations #ve chosen

Channel 4 to broadcast Hemsley + Hemsley series

Channel 4 has acquired the UK premiere broadcasting rights to the BBC Worldwide original series "Eating Well With Hemsley + Hemsley". Continue reading at The Bookseller

[ The Bookseller | 2016-03-19 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek

[ AdWeek | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad unit #amy poehler #small portion #third-party measurement

DBW Day Two: an appearance from 'Data Guy'

Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data guy

New Saturday spot for Radio 4's 'Meet the Author'

Genre fiction, non-fiction and books which "are causing a stir, a story in the book world" will all be candidates for the new "Meet the Author" interview series, now conducted by veteran broadcaster James Naughtie who has replaced Nick Higham. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre fiction #book world #interview series

The Escape eclipses Berry as World Book Day titles clean up

The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller

[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary berry

Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost

Huawei MateBook is ready to take on Surface Book, Surface Pro 4 and iPad Pro

MWC 2016 may be barely under way, but the announcements are already pouring out thick and fast. As well as smartphones and smart car dongles, you can expect to see plenty of laptops and tablets, and one of the first to vie for your attention is the impressive-looking Huawei MateBook. Clearly... Continue reading at Betanews

[ Betanews | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huawei matebook #surface book #ipad pro

Daily Mirror publisher to launch 20p newspaper New Day

Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #national newspaper #independent announced

Rights Platforms: Can Digital Match the Human Touch?

Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch

New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #national newspaper #independent announced #quick search