New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Bloody Scotland to host crime writing festival

Written By: Charlotte Williams Publication Date: Mon, 19/09/2011 - 08:20 Scotland is to hold its first Crime Writing Festival next year, supported by Stirling Council, Creative Scotland and the University of Stirling, and working closely with Stirling's general literary festival, Off the Page.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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E-Book Prices Prop Up Print Siblings

Even as readers grow more comfortable with digital books, some continue to question why so many of the most popular new ebooks are priced so high. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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ALCS sponsors Crime Dagger award

Publication Date: Tue, 06/09/2011 - 07:30 The Authors' Licensing and Collecting Society is the new sponsor for the annual Crime Writers' Association Dagger for Non-Fiction, awarded in July each year. The ALCS is a membership organisation which protects and promotes the rights of authors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
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Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Royal Society to hold first literary festival

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[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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W&N buys stories by New Yorker pick

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[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Way With Words announces kids festival

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[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Clare Conville launches literary festival

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[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Glam Media Aiming at Brands with New Model

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[ AdWeek | 2011-07-14 00:00:00 UTC ]
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Oldie launches Soho Literary Festival

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[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Sean Holzman Named Chief Brand Development Officer with Bonnier

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[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Condé Nast's digital business edges closer to profit

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[ Media Week | 2011-06-14 00:00:00 UTC ]
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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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