New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with: #bon apptit #architectural digest #golf digest

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Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Sebastian Faulks and Peep Show at Queen's Park festival

Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 09:11 Novelist Sebastian Faulks, the team behind “Peep Show” and musician Edwyn Collins are to take part in the first-ever book festival at Queen’s Park in north-west London. The Queen’s Park Book Festival will take place on 11th... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Google partners with Telegraph for Ways with Words festival

Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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First George Orwell festival launched

Publication Date: Mon, 16/05/2011 - 08:50 A team of volunteers has set up the UK's first festival devoted to Animal Farm author George Orwell. Taking place from 9th-18th September in Letchworth, Hertfordshire, the George Orwell Festival is being run by volunteers including representatives from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Morpurgo, Young and Scarrow to join first HWA festival

Publication Date: Wed, 04/05/2011 - 08:50 Michael Morpurgo, Robyn Young and Simon Scarrow are to take part in the inaugural Festival of Historical Writing, launched by the Historical Writers' Association. As reported in March, Transworld novelist M C Scott formed the association as a forum for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Tindal Street signs festival find

Written By: Charlotte Williams Publication Date: Thu, 07/04/2011 - 08:59 Tindal Street Press has acquired a debut novel after discovering the author at a writing festival. Editor Luke Brown bought world rights to Robyn directly from author Deborah Morgan. He discovered her work when judging a... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

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[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Sainsbury's launches own-brand kids' books

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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Condé Nast to open London newsagent

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[ Media Week | 2011-02-14 00:00:00 UTC ]
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'PW' to Host Truth in Nonfiction Panel

PW will host its first breakfast panel of the year February 22 in New York City, titled Truth in Nonfiction: What Is the Publisher’s Responsibility? The panel will address the fact that over the years, there have been many nonfiction books that have proved to be partly or wholly fabricated. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-08 00:00:00 UTC ]
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