Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Grand Central buys a memoir from members of the U.K.’s first all-female rock group, Amy Fusselman sells a novel to Mariner, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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The books we love coming out this week include new titles by Stephen Hunter, Evan Hughes, and Michael Brooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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After reiterating its resolve, as recently as January 5, to go ahead with an in-person Toy Fair New York on February 19-22, the Toy Association canceled the 2022 edition last night. It is the second year in a row that the fair, which attracts a large number of publishers, canceled the event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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The books we love coming out this week include new titles by Elizabeth George, Alafair Burke, and Christopher Leonard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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The #1 book in the country is 'The Brightest Night,' the graphic novel adaptation of the fifth entry in Tui T. Sutherland's Wings of Fire series. Plus 'The Year of Magical Thinking' and other works by Joan Didion, who died December 23, see renewed interest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Alisa Lynn Valdés sells two thrillers to Thomas & Mercer, Roc Lit buys a book on Black motherhood from Jamilah Lemieux, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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Authors including Elif Shafak and historian Simon Schama are among those confirmed to headline Jewish Book Week this year, which returns as an in-person event at London's King's Place. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 21:25:56 UTC ]
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The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot
[ Book Riot | 2022-01-03 15:52:45 UTC ]
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The Association of American Publishers (AAP) has welcomed the decision by New York Governor Kathy Hochul to veto a bill that would have forced publishers and authors to grant e-book licences to libraries under state-imposed terms. Continue reading at The Bookseller
[ The Bookseller | 2021-12-31 06:31:54 UTC ]
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Atria nabs an essay collection by William Shatner, Sourcebooks Casablanca picks up a new Claire Legrand trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Print book sales finished the last week before Christmas with a rush as sales increased 15.4% over the comparable week in 2020 at outlets that report to NPD BookScan. The gain put an end to a two-week streak of declining sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-30 05:00:00 UTC ]
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For the second consecutive week, unit sales of print books last week fell compared to 2020. Sales dropped 2% compared to the week ended December 19, 2020, after declining 12.2% in the prior week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-23 05:00:00 UTC ]
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A federal judge won't hear the AAP's bid to stop Maryland's library e-book law until February, meaning the law will take effect on January 1. Meanwhile, New York Governor Kathy Hochul has until December 29 to sign New York's own library e-book law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-21 05:00:00 UTC ]
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It’s been an eventful year in the American publishing industry, with moves and mergers aplenty—but sales figures are incredibly promising. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:47:40 UTC ]
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With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget
[ Engadget | 2021-12-17 16:45:01 UTC ]
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With only the adult fiction segment posting an increase, unit sales of print books fell 12.2% last week compared to the week ended December 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
[ Engadget | 2021-12-10 16:45:43 UTC ]
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The AAP filed a lawsuit Thursday seeking to stop Maryland's library e-book law for taking effect January 1 and also disclosed that it was one of more than 20 organizations to sign a letter to New York governor Kathy Hochul urging her to veto a similar bill. Both pieces of legislation require... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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