New York Fashion Week gets a fashionable pop-up newsstand

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
News tagged with: #hearst autos #perfect moment #hearst

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19 new books to savor this week.

Available at indies bookstores and local libraries everywhere! * Phil Klay, Uncertain Ground (Penguin Press) “An introspective collection of essays … Klay’s reassuring voice offers truth, hope, and ways forward during a challenging, polarized period in America.” –Booklist Maggie Shipstead, You... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-17 13:43:51 UTC ]
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PW Picks: Books of the Week, May 16, 2022

The books we love coming out this week include new titles by Jon Mooallem, Jhumpa Lahiri, and Maggie Shipstead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Danyel Smith’s ‘Very Personal History’ gives Black women of pop music their due

In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post

[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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Lit Hub Weekly: May 2-6, 2022

Lost in the subject matter: Gerald Murnane rereads his first novel, Tamarisk Road, nearly 50 years later. | Lit Hub Why Twitter loves James Baldwin (and whether that’s a good thing). | Lit Hub A quiet reply to a life cut short: Elisha Cooper on coming to terms with what killed his brother. | Lit... Continue reading at Literrary Hub

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Book Deals: Week of May 9, 2022

Nicola Yoon sells her first adult novel to Anchor, Melissa Urban takes Whole30 to PRH, and more. Continue reading at Publishers Weekly

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This Week's Bestsellers: May 9, 2022

Viola Davis has the #1 book in the country with the memoir 'Finding Me.' Plus Don Winslow's 'City on Fire' heats up our hardcover fiction list, and Alice Oseman's Heartstopper books get a boost from Netflix. Continue reading at Publishers Weekly

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PW Picks: Books of the Week, May 2, 2022

The books we love coming out this week include new titles by John Gleeson, Mieko Kawakami, and Jill Hopper. Continue reading at Publishers Weekly

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This Week's Bestsellers: May 2, 2022

Dave Pilkey's latest Cat Kid Comic Club installment, 'On Purpose,' is the bestselling book in the country for second week in a row. Plus a pair of celebrity debuts – Janelle Monáe's 'The Memory Librarian' and Randy Rainbow's 'Playing with Myself' – hit our lists. Continue reading at Publishers Weekly

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Book Deals: Week of May 2, 2022

Former NFL player Steve Gleason sells a memoir to Knopf, S&S buys a relationship book from a therapist popular on Instagram, and more. Continue reading at Publishers Weekly

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Nana Kwame Adjei-Brenyah and Sequoia Nagamatsu on Affirming and Subverting Pop Culture in Fiction

Fiction writers Nana Kwame Adjei-Brenyah and Sequoia Nagamatsu join hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, where they talk about pop culture in the literary sphere, the blurring of the line between literary and popular fiction,... Continue reading at Literrary Hub

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Print Book Sales Dropped 12% Last Week

Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly

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Insight Editions Creates Reinhart Pop-Up Studio

Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly

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Book Deals: Week of April 25, 2022

Mariner buys a murder mystery from Australian comedian Benjamin Stevenson, music producer Mark Ronson sells a memoir of his DJ days to Grand Central, and more. Continue reading at Publishers Weekly

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This Week's Bestsellers: April 25, 2022

TikTok nonna Barbara Costello debuts at #4 on our hardcover nonfiction list with 'Celebrate with Babs.' Plus readers say 'Hello, Molly!' (Shannon), #9 in hardcover nonfiction, and 'Red Notice' author Bill Browder issues a 'Freezing Order.' Continue reading at Publishers Weekly

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Neo-Romanticism fell out of fashion. It’s time for another look.

"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post

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Apple's third-gen AirPods drop to $150, plus the rest of the week's best tech deals

A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget

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PW Picks: Books of the Week, April 18, 2022

The books we love coming out this week include new titles by Richard Cohen, Ben Shattuck, and Tove Ditlevsen. Continue reading at Publishers Weekly

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Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

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The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

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Amy Winehouse’s library will be on display at the New York Antiquarian Book Fair.

Amy Winehouse was an avowed bookstore browser and book-lover—in a 2007 interview, she told The Guardian that she never traveled without a good book. “I read a lot when I’m travelling and always have a couple of books on the go.” If you’re interested in perusing the late singers collection, you... Continue reading at Literrary Hub

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