Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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The books we love coming out this week include new titles by Melissa Chadburn, Lisa Hsiao Chen, and Séamas O’Reilly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Dallas Mavericks CEO Cynt Marshall sells a memoir to Ballantine, Random House buys a Lincoln bio from Jon Meacham, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Riverhead buys a debut novel about a Georgian father and son fleeing the Russian occupation of South Ossetia in 2008, Joe Abercrombie sells a new trilogy to Tor, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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After the release of the film trailer for 'Where the Crawdads Sing,' the year-old trade paper edition soars to #1 in the country. Plus Janet Evanovich introduces a new globetrotting heroine, and Ibram X. Kendi's 'Antiracist Baby' gets a boost from an unlikely corner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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The books we love coming out this week include new titles by Lauren Rankin, Kate Folk, and Elizabeth Alexander. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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The decision in New York City set off a wave of returns, accompanied by bashful notes of apology and gratitude. Continue reading at The New York Times
[ The New York Times | 2022-03-31 14:46:31 UTC ]
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The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget
[ Engadget | 2022-03-25 15:45:31 UTC ]
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The books we love coming out this week include new titles by John Lescroart, Andrew Mayne, and Avivah Gottlieb Zornberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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'Lessons from the Edge' by Marie Yovanovitch, former U.S. ambassador to Ukraine, debuts and #6 on our hardcover nonfiction list. Plus a pair of science fiction titles land on our hardcover fiction list, and comedian Seth Meyers makes his picture book debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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Doubleday buys a novel from Kate Atkinson set in 1920s London, Elizabeth Strout sells a Lucy Barton–in-lockdown book to Random House, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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Berkley buys a debut novel about a mother’s journey across the Caribbean, SJP Lit makes its first acquisition, Kristen Martin sells a book about orphanhood to Bold Type, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Dolly Parton and James Patterson have the #1 book in the country with 'Run, Rose, Run." Plus 'The Wok' by J. Kenji López-Alt is #3 in the country, and another cookbook, 'Jane Austen's Table' by Robert Tuesley Anderson, serves up shortbreads and sensibility. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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The books we love coming out this week include new titles by John Elizabeth Stintz, Natalie Hodge, and Andre Henry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Tessa Bailey lands at #3 on our trade paperback list with her latest rom-com, 'Hook, Line, and Sinker." Plus V.E. Schwab's YA fantasy novel 'Gallant' is #2 on our children's fiction list, and a trio of March book club picks claim their spots on our hardcover fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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The books we love coming out this week include new titles by Melissa Febos, Alex Segura, and John Scalzio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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