Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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Knopf buys Paul Newman’s lost memoir, Hanover Square takes on a memoir by actor Tommy Dorfman, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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David Venable's 'Half Homemade, Fully Delicious' and other new cookbooks on our list aim to make meal prep easier and more enjoyable. Plus Rick Riordan's imagines a teen descendant of Captain Nemo, and 'Schitt's Creek' creators Daniel and Eugene Levy send their 'Best Wishes, Warmest Regards.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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In another indication that consumers may be doing their holiday shopping early, unit sales of print books rose 12% last week over 2020. All major categories had increases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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The books we love coming out this week include new titles by Michael Connelly, Lily King, and Carol Marron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Former shock jock Jones tells fans to find him on Facebook as he departs TV. Plus: Seven’s costly Cleo Smith case blunderWhen News Corp unveiled plans for Piers Morgan to headline an international prime time talk show we flippantly said “Move over Andrew Bolt, Alan Jones and Peta Credlin – there... Continue reading at The Guardian
[ The Guardian | 2021-11-05 01:29:20 UTC ]
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Uwem Akpan’s novel follows Ekong — whose name means war — as he travels to the United States. Continue reading at The Washington Post
[ The Washington Post | 2021-11-02 17:31:46 UTC ]
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Lots of good bookish things happened this week, including research that proves libraries lead to healthier, more equitable communities. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:42:00 UTC ]
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The books we love coming out this week include new titles by Melodie Winawer, Keith Ryan Cartwright, and Jeremy Dauber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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J K Rowling's The Christmas Pig (Little, Brown) has notched up a second week in the UK Official Top 50 number one spot, with 31,565 copies sold through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:52:25 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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The books we love coming out this week include new titles by Lee Child and Andrew Child, Dan Jones, and Gregory Zuckerman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Hillary Clinton and Louise Penny have the #1 book in the country with 'State of Terror' as a second Clinton enters a new family business: poltical thrillers. Plus, John le Carré's last novel has hit shelves, and the follow-up to 'Aristotle and Dante Discover the Secrets of the Universe' has a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times
[ The New York Times | 2021-10-21 14:55:10 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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After a year’s hiatus due to the Covid-19 pandemic, New York Comic Con returned to New York City's Javits Convention October 7-10, and welcomed back thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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William Morrow preempts a novel by Rebecca F. Kuang, Avery picks up a book on female bodybuilding from a Wall Street Journal editor, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Gains of 26% in both the adult fiction and young adult fiction categories combined to increase total unit sales of print books by 2% last week over the comparable week in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Amor Towles’s 'The Lincoln Highway,' which became this month’s Read with Jenna pick for the Jenna Bush Hager Book Club, hit #1 overall. Plus Grunge god Dave Grohl, the Nirvana drummer and Foo Fighters frontman, has the #2 book in the country this week with his memoir The Storyteller'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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