Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian
[ The Guardian | 2021-10-15 01:46:45 UTC ]
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Liz Nugent, Rónán Hession and Chris Haughton are among authors who will be headlining Irish Book Week, which is running as a hybrid event across the country. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 16:31:12 UTC ]
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Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times
[ The New York Times | 2021-10-14 12:08:45 UTC ]
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The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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October kicked off with a bunch of good tech deals across the web. All of Apple's wireless earbuds remain on sale at Amazon, so you can pick up the AirPods Pro for $179 or even the standard AirPods with the wireless charging case for $129. The new Beats Studio Buds are $25 off while a couple of... Continue reading at Engadget
[ Engadget | 2021-10-08 15:30:39 UTC ]
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Anthony Doerr snags a spot in the National Book Award for Fiction as a finalist for 'Cloud Cuckoo Land,' which charted overall as the #3 book in the country while 'Unrequited Infatuations' lands at #7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The books we love coming out this week include new titles by Lindsay Ellis, Gregory Galloway, and Mondiant Dogon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Scout signs a buzzed-about novel by a Swedish journalist, Norton nabs a memoir by South African Olympic gold medalist Caster Semenya, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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A systems outage which caused severe IT problems for Blackwell's is still affecting the bookseller's website a week after the problem first appeared, although recovery work is now underway. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 10:24:39 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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Tbilisi, UNESCO's World Book Capital, has mounted a show themed on Georgia's censorious past–and the present dangers of self-censorship. The post For Banned Books Week: Tbilisi’s ‘Untamed Books’ Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-01 10:08:49 UTC ]
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The #2 book in the country is 'Change Sings,' written by inaugural poet Amanda Gorman and illustrated by 'Otis' creator Loren Long. Plus Richard Powers has the #8 book in the country with 'Bewilderment,' and TJ Klune's latest fantasy, 'Under the Whispering Door,' has a great first week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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Tina Brown sells a book on the House of Windsor to Crown, Tor buys a self-published book from Olivie Blake, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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Led by new books by Bob Woodward and Amanda Gorman, unit sales of print books rose 3.2% last week over the week ended September 26, 2020 at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-30 04:00:00 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has claimed the UK Official Top 50 number one spot for a second week running, selling 60,992 copies. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:25:29 UTC ]
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Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian
[ The Guardian | 2021-09-26 05:45:03 UTC ]
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This week brought iPhone reviews, new Surface devices and a bunch of tech deals across the web. Apple's MacBook Air M1 returns to the best price we've seen it while the iPad Air remains discounted by $100. Some of our favorite Sennheiser wireless earbuds are $100 off, too, and you can still grab... Continue reading at Engadget
[ Engadget | 2021-09-24 15:45:20 UTC ]
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Bestsellers Jennifer Boylan and Jodi Picoult team up on a novel for Ballantine, Susan Cain sells a new book to Crown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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