Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to become a multi-platform force. Rymer explains why MCNs are the new talent factories and how Weird Al's "Tacky" video came about. Where do you see Nerdist right now? We look at ourselves as a modern cable network. If you're SyFy, you're stuck on your linear platform. You're broadcasting, you're programming and you're getting shows, but your ability to interact with your community is primitive. For us, we're built around that interaction. We can do lots of things that they can't do. It feels like the evolution of television, the evolution of media. Before people only knew Nerdist for Chris Hardwick. Now there's podcasts, shows, web series. And we want to expand across all of it. Right now, it feels like there's a racetrack that's being built for this audience. How you deliver the content is the racetrack. It's not finished yet, but at some point it's going to be finished, and you'll know exactly how to drive on it. Whoever has got the car already built will have an advantage in that situation. If you're starting from scratch, once you see the track, it's already too late. You also seem to have redefined multi-channel networks. I look at the MCNs more like talent discovery... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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On November 12, at the Pen Parentis Literary Salon in Lower Manhattan, I hear author Jimin Han say something I’ve never heard a writer admit before. “I didn’t really commit to being a writer until I had children,” Han says to a room of 20 or so writers, all of whom are parents. There is […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-06 09:47:14 UTC ]
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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The Cartoon Network’s top executive has stepped down, joining the growing roster of former Time Warner executives departing the company following its takeover by AT&T Inc. Christina Miller, a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-11-27 17:35:13 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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Amazon has opened a storefront and publishing platform for people to buy and sell K-12 educational materials. People who create such resources can upload them for others to purchase. Continue reading at Engadget
[ Engadget | 2019-11-12 15:32:00 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-28 10:22:02 UTC ]
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A curious account popped up in my Instagram feed this past August that put my ideas about the limits of lending libraries to the test. The account, @tlacuilobiblioteca, which advertises itself as a public lending library, announced a slate of obscure titles in Spanish and English up for grabs in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-28 08:47:50 UTC ]
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In 2006, while visiting his daughter at Bard College, Steven Schragis didn't just attend the faculty's mini talks for parents; he came home with a plan for a company that would make continuing... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-10-17 11:30:00 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Bestselling YA author David Yoon's adult debut, a speculative thriller called 'Version Zero,' is generating major buzz in the run-up to next week's Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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