Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to become a multi-platform force. Rymer explains why MCNs are the new talent factories and how Weird Al's "Tacky" video came about. Where do you see Nerdist right now? We look at ourselves as a modern cable network. If you're SyFy, you're stuck on your linear platform. You're broadcasting, you're programming and you're getting shows, but your ability to interact with your community is primitive. For us, we're built around that interaction. We can do lots of things that they can't do. It feels like the evolution of television, the evolution of media. Before people only knew Nerdist for Chris Hardwick. Now there's podcasts, shows, web series. And we want to expand across all of it. Right now, it feels like there's a racetrack that's being built for this audience. How you deliver the content is the racetrack. It's not finished yet, but at some point it's going to be finished, and you'll know exactly how to drive on it. Whoever has got the car already built will have an advantage in that situation. If you're starting from scratch, once you see the track, it's already too late. You also seem to have redefined multi-channel networks. I look at the MCNs more like talent discovery... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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David Steinberger of Perseus, which will offer distribution and marketing to authors. Continue reading at The New York Times
[ The New York Times | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 20/09/2011 - 08:30 Macmillan Children's Books has created an animated cover for the ebook of Frank Cottrell Boyce's Chitty Chitty Bang Bang Flies Again, which it hopes will attract the interest of bloggers. The covers can be seen at... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
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Disney execs are furious that the world exclusive on the embargoed Jackie Kennedy book and audiotapes was broken by NBC, and not ABC, according to the New York Posts Keith Kelly. Both ABC and the books publisher, Hyperion, are owned by Disney. The book, Jacqueline Kennedy: Historic... Continue reading at AdWeek
[ AdWeek | 2011-09-14 00:00:00 UTC ]
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Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD
[ AllThingsD | 2011-08-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 13/07/2011 - 07:47 Designer Orla Kiely, best known for creating handbags and hats, will launch a new range of baby and toddler books in September with Colours and Numbers, inspired by her own trademark designs. The books will be published by... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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#egmont press
Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 01/06/2011 - 09:07 Lonely Planet will create around 30 jobs in the UK after its part-relocation from Australia to London. Last month the travel publisher announced it was moving its digital media and brand development operations from Melbourne... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 09:29 Bloomsbury and Faber are to jointly develop a digital content platform providing online access to drama texts. Drama Online will launch in October 2012, and will feature the drama lists from Methuen Drama, Arden... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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After years of marginal acceptance, ebooks have finally started to eclipse their printed-and-bound ancestors. Continue reading at PC World
[ PC World | 2011-04-27 00:00:00 UTC ]
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Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title print or ebook is more popular. So... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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