Nerdist Wants to Create a Larger Network Like a Disney

Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to become a multi-platform force. Rymer explains why MCNs are the new talent factories and how Weird Al's "Tacky" video came about.   Where do you see Nerdist right now? We look at ourselves as a modern cable network. If you're SyFy, you're stuck on your linear platform. You're broadcasting, you're programming and you're getting shows, but your ability to interact with your community is primitive. For us, we're built around that interaction. We can do lots of things that they can't do. It feels like the evolution of television, the evolution of media. Before people only knew Nerdist for Chris Hardwick. Now there's podcasts, shows, web series. And we want to expand across all of it. Right now, it feels like there's a racetrack that's being built for this audience. How you deliver the content is the racetrack. It's not finished yet, but at some point it's going to be finished, and you'll know exactly how to drive on it. Whoever has got the car already built will have an advantage in that situation. If you're starting from scratch, once you see the track, it's already too late. You also seem to have redefined multi-channel networks.  I look at the MCNs more like talent discovery... Continue reading at 'AdWeek'

[ AdWeek | 2014-08-14 00:00:00 UTC ]
News tagged with: #high level #couple days #bigger picture #sweet spot

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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Harper and Rainforest Action Network Collide Over New Warning

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[ Publishers Weekly | 2012-12-13 00:00:00 UTC ]
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How Frankfurt is Helping to Create a Magreb Publishing Community

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[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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David Tebbutt Scholarship created

Faber and University College London (UCL) have launched a new scholarship in memory of Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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A Dream Team Of Animators Creates The Ultimate Coloring Book

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[ Fast Company | 2012-11-12 00:00:00 UTC ]
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New Women-Only Literary Prizes Created in Australia and Canada

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[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
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Indiebound creates indie recommendation site

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[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

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[ Media Week | 2012-10-16 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

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[ AdWeek | 2012-10-04 00:00:00 UTC ]
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Morris Publishing Creating New Digital Marketing Division

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[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Twitter founders create Branch and Medium to keep the conversations, collections flowing

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[ Engadget | 2012-08-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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Microsoft and Barnes & Noble Create E-Book Partnership

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[ PC World | 2012-04-30 00:00:00 UTC ]
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Profile creates interactive Frankenstein app

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[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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Google News Headline Error Creates Controversy For ABC Anchor

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[ AdWeek | 2012-04-19 00:00:00 UTC ]
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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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[ Crains New York | 2012-03-04 00:00:00 UTC ]
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Disney to Hachette

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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Infinitas Learning acquires L J Create

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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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