NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the summer sale

Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget

[ Engadget | 2024-06-20 15:00:37 UTC ]
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With Print Sales Up, These Were The Bestselling Books in May 2024

Print book sales were up in May, books by Stephen King, Kristin Hannah, Emily Henry, and Dr. Seuss. Check out the top 10 books sold in the adult and children's markets. Continue reading at Book Riot

[ Book Riot | 2024-06-20 13:30:00 UTC ]
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Print Book Sales Rose 5% in May

After a lackluster start to the year, unit sales of print books have improved in recent months, and were up 5% in May over a year ago at outlets that report to BookScan. A BookScan analyst said that if current trends last, summer sales could top those in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Circana: US Print Book Sales Up 3 Million Units in May 2024

In May 2024, Circana BookScan reports, the US print book market was 5 percent higher than it was in May 2023. The post Circana: US Print Book Sales Up 3 Million Units in May 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-18 20:54:13 UTC ]
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Paradox Interactive closes Life By You’s studio after canceling the life sim game

Paradox Tectonic, the Berkeley, California studio behind the unreleased life simulator game Life By You, has been shuttered by its parent company Paradox Interactive. All 24 employees have lost their jobs, according to a press release. The news of Paradox Tectonic’s closure comes just one day... Continue reading at Engadget

[ Engadget | 2024-06-18 20:11:36 UTC ]
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Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything to know about the sale in July

This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget

[ Engadget | 2024-06-18 16:00:37 UTC ]
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Zonderkidz, Saddleback Church Join Forces for Storybook Bible

Working through the church’s Saddleback Kids program, the book is based on Saddleback’s Hey-O Kids Curriculum that includes animated videos created in-house. The church started making the cartoons in 2015 and their YouTube channel featuring Hey-O stories has since garnered some 225 million-plus... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Sales of Religion Books Stay Hot

Strong demand for hardcover titles helped to drive up sales of religion books 38% in April over a year ago, according to the AAP's most recent StatShot report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Publishing Industry Sales Were Hot in April

April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the sale in July

Amazon Prime Day 2024 will be here soon, which means Prime members will have a ton of sales and deals to sift through during a brief period next month. Prime Day deals typically do not discriminate: everything from clothing to shoes to household essentials can be discounted, and that includes... Continue reading at Engadget

[ Engadget | 2024-06-14 16:00:36 UTC ]
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Engadget Podcast: The fallout from Apple’s WWDC 2024 and Summer Game Fest

This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget

[ Engadget | 2024-06-14 11:30:57 UTC ]
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Optimize your gaming laptop with these must-have programs

Modern gaming laptops are technological modern marvels. The amount of hardware packed into a small form factor can outpace even the best desktops of years past. With such stringent high-performance and tight tolerances, the right suite of software programs can have a surprising impact on... Continue reading at PC World

[ PC World | 2024-06-14 10:30:00 UTC ]
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Amazon Prime Day 2024: Everything to know and Amazon deals to shop ahead of the sale in July

Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget

[ Engadget | 2024-06-13 17:21:33 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Amazon Prime Day 2024: Everything we know about the July sale and Amazon deals to shop now

This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget

[ Engadget | 2024-06-12 14:55:47 UTC ]
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7 Books Structured as Conversations

I love it when a text centers the dynamics of conversation. In my own life, talking to others gets me out of my head, and introduces me to possibilities I would never have dreamed of alone. I think of a quote by the activist Valerie Kaur, which my local bookshop has printed on some of […] The... Continue reading at Electric Literature

[ Electric Literature | 2024-06-12 11:00:00 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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Amazon Prime Day 2024: Everything we know so far about Amazon's sale in July

This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget

[ Engadget | 2024-06-11 14:28:43 UTC ]
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Innersloth is spending all its Among Us money on indie games

The massive success of Among Us changed the lives of the developers at Innersloth. Now, the team is paying that forward by helping to fund a bunch of other indie games under its new label Outersloth (perfect name, zero notes). Among the projects that Outersloth has backed so far are Mars First... Continue reading at Engadget

[ Engadget | 2024-06-07 22:40:10 UTC ]
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The Week in Libraries: June 7, 2024

Among the week's headlines: An appeals court upholds a key freedom to read decision in Llano County, Texas; author Hanif Abdurraqib will keynote the ALA's Rally for the Right to Read; and what happened to the Free Library of Philadelphia's Author Events team? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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