Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Unit sales of English-language trade print books sold in Canada fell 2% in the first half of 2024 from the comparable period in 2023 at stores that report data to BookNet Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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If you grew up in the 1980s, then you probably remember the Carmen Sandiego games and how they turned learning boring old geography into a fun, criminal-catching adventure. Netflix, Gameloft and HarperCollins Productions are bringing the Carmen Sandiego franchise back with a brand new game that... Continue reading at Engadget
[ Engadget | 2024-09-10 19:45:40 UTC ]
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Laurence King Publishing and the Metropolitan Museum of Art have inked a brand partnership to publish a number of games and gifts, inspired by the Met's collection, over the next three years. The collaborative line will launch next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-10 04:00:00 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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A pair of sequels to hot YA titles, a nine-tailed fox, the truth of Lizzie Borden, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-07 13:00:00 UTC ]
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While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget
[ Engadget | 2024-09-03 14:56:49 UTC ]
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Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget
[ Engadget | 2024-09-03 14:30:14 UTC ]
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In Hiromi Kawakami’s new science fiction novel, Earth is a place of surveillance, isolation and dread. The characters (and clones) are doing their best to stay alive. Continue reading at The New York Times
[ The New York Times | 2024-09-03 09:00:59 UTC ]
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Puzzles, notebooks, tarot decks, dolls, calendars. Check out PW's guide to the latest items ideal for making your stores, and maker spaces, come to life this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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Puzzles, notebooks, tarot decks, dolls, calendars. Check out PW's guide to the latest items ideal for making your stores, and maker spaces, come to life this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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GameStop is pivoting to retro games at select locations. As the industry moves to digital media — and the retailer struggles to adapt to the shifting landscape (including a short-lived stab at NFTs) — the company is betting on the old school. The GameStop Retro locations will stock physical... Continue reading at Engadget
[ Engadget | 2024-08-28 18:07:04 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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A good performance by PRH US, higher audiobook sales, and contributions from recently acquired companies led to a 13% increase in profits on an 8.5% sales gain at the world's largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-28 04:00:00 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-27 13:11:45 UTC ]
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If you’re an avid reader, an Amazon Kindle just makes sense. You can carry hundreds of books with you everywhere you go, and you don’t have to break your back doing it. The thing is, the Kindle doesn’t go on sale very often, which is why this rare discount is so exciting. Right now, you... Continue reading at PC World
[ PC World | 2024-08-26 16:30:38 UTC ]
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It’s almost Labor Day so the sales have started to trickle in. Here’s a cool one. A whole bunch of Lego sets are on sale for 25 percent off from, uh, Barnes & Noble. That may not make sense on paper, but we assure you that these discounts are very real. It’s tough to pick the “best”... Continue reading at Engadget
[ Engadget | 2024-08-26 15:23:20 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-26 15:14:10 UTC ]
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Since it started offering subscribers access to mobile games in 2021, Netflix has built up one of the best gaming libraries around. With a balanced mix of titles built for the service and exclusive rights to the mobile versions of several popular indies (and a few blockbusters), Netflix has... Continue reading at Engadget
[ Engadget | 2024-08-26 12:00:42 UTC ]
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Windows, Microsoft, and third-party software makers supply numerous useful tools for the command line — but these are not always easy to use. Graphical user interfaces (GUI), on the other hand, usually offer a more intuitive experience. Instead of developing a program from scratch,... Continue reading at PC World
[ PC World | 2024-08-23 10:30:00 UTC ]
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The final 2023 industry sales report from the Association of American Publishers found sales of digital audiobooks poised to surpass those of e-books, higher net prices helping to offset a drop in unit sales, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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