Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Good performances at its English-language divisions, including a 3% gain at Hachette Book Group, helped to increase first-quarter sales at Lagardère Publishing to €576 million, a 1.1% gain over 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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7 Questions for Kim Hye-jin, by Michelle Johnson Interviews [email protected] Mon, 04/22/2024 - 09:49 Photo © Lee HaesooOn March 20, Restless Books published Kim Hye-jin’s Counsel Culture, a novel about a woman’s scapegoating and her path to... Continue reading at World Literature Today
[ World Literature Today | 2024-04-22 14:49:51 UTC ]
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The Internet Archive has filed its final reply brief in Hachette v. Internet Archive, the closely watched copyright case involving the scanning and digital lending of library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-22 04:00:00 UTC ]
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This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature
[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Whether you’re a long-time manga lover, exploring the medium for the first time, or somewhere in between, enjoy these new manga releases for April-June 2024. Continue reading at Book Riot
[ Book Riot | 2024-04-05 10:30:00 UTC ]
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The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, April 7, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-03 13:00:54 UTC ]
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Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Amazon’s Kindle Paperwhite is an ereader you can bring with you anywhere thanks to its glare-free display and water resistant build, and it’s currently down to the best price we’ve seen this year so far. The 16GB Kindle Paperwhite with lock screen ads, normally priced at $150, is down to $130 in... Continue reading at Engadget
[ Engadget | 2024-03-31 16:40:57 UTC ]
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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek
[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Qualcomm is said to have new Arm-based laptops of its own in the pipeline, while consumer versions of the new Surface Pro 10 and Surface Laptop 6 that run on the Snapdragon X Elite chipset are believed to be on the way. While that in the past would have meant the makers of x86- and x64-based... Continue reading at Engadget
[ Engadget | 2024-03-22 15:25:41 UTC ]
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