Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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#sponsored content
#book lovers
A graphic novel from Rebellion and a Quick Reads title are among the chosen World Book Night UK... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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CHICAGO -- Newspaper publishers sought to recapture some of their swagger at this week’s annual meeting of the Inland Press Association, even as they face an uncertain fallout from the U.S. Postal Commission’s negotiated service a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
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#annual meeting
Goldman Sachs employee Greg Smith's 'Why I Left Goldman Sachs' drew strong response as an op-ed in The New York Times, but is garnering negative reviews as a memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#york office
#usa today
#editorial content
#$40 million
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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#newspaper advertising
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Individual donors including Christopher Foyle, Joanna Trollope, ebook site Bilbary, Cherie Blair... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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#advertising sales
Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers (WAN-IFRA), today invited the world's press to attend the 65th World Newspaper Congress, 20th World Editors Forum and 23rd World Newspaper Advertising Forum, to be held in Bangkok, Thailand, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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Hachette Children’s imprint Orchard Books is to launch a Beast Quest spin-off series,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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#nominations open
Doubleday will be publishing a new Kate Atkinson novel, titled Life After Life, next... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget
[ Engadget | 2012-06-23 00:00:00 UTC ]
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Reed Exhibitions, organiser of the London Book Fair, is not anticipating changing the traditional... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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#reed exhibitions
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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#$11 million
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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#print advertising
Publishing entrepreneur Frances Pinter is planning a 2013 pilot for the project she bills as a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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#$6 million
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There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
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#nonverbal cues
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