Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Bologna Children’s Book Fair Joins London Book Fair in Moving to June

An even busier Bologna Children's Book Fair than in the past will feature a new parallel general-publishing conference, 'BolognaBookPlus.' The post Bologna Children’s Book Fair Joins London Book Fair in Moving to June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-18 13:58:55 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Bologna moves to June 2021 as Thomas appointed for new conference

Bologna Children's Book Fair has changed its 2021 dates to 14th–17th June and appointed Jacks Thomas, formerly of the London Book Fair, as guest director of a new general publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:09:07 UTC ]
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How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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BA Conference moves to September 2021

The next Booksellers Association Conference and Gardners Trade Show will take place on 12th and 13th September 2021 at Jurys Inn Hotel and Conference Centre, Hinckley Island. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 18:10:40 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Cockleberry Bay author Nicola May moves to traditional publishing with Hodder

Bestselling self-published author Nicola May has signed with Hodder & Stoughton to publish a new character-driven series, based around a fictitious street market in Cornwall. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 13:40:29 UTC ]
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Lokko moves to Pan Mac with two novels

Lesley Lokko is moving from Orion to Pan Macmillan with two “intoxicating” multi-generational novels. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 06:30:43 UTC ]
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Indian move to regulate digital media raises censorship fears

Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian

[ The Guardian | 2020-11-11 18:02:04 UTC ]
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Walliams and Ross move into top spot with Code Name Bananas

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has gone straight to the UK Official Top 50 number one spot, with 89,558 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 00:49:03 UTC ]
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Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
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Elliott & Thompson to publish deep dive into ways money moves

Elliott & Thompson will publish The Pay Off, a "brilliantly engaging and accessible" exploration of how money moves and where global financial power really lies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 19:21:13 UTC ]
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Memoir sales surge in post-Covid market

 Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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B&T Returns to the Academic Library Market

Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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After Digital Conferences, Booksellers See Hybrid Future

Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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