Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Amazon Charts: The Couple at No 9 moves into the top

Claire Douglas' The Couple at No 9 (Penguin) has leapfrogged Richard Osman's The Man Who Died Twice (Penguin) to hit the Amazon Charts' Most-Sold: Fiction number one. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 11:26:35 UTC ]
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Dorries to headline hybrid IPG Autumn Conference

Nadine Dorries, the new Secretary of State for Digital, Culture, Media & Sport, is among the headline speakers at the Independent Publishers Guild's first ever hybrid Autumn Conference next week. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 06:56:10 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


Zephaniah writes 'powerfully moving' Windrush picture book for Scholastic

Benjamin Zephaniah is writing a “powerfully moving” picture book about the voyage of "HMT Empire Windrush" to be published by Scholastic UK in April 2022.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-23 10:30:14 UTC ]
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Iain Banks estate moves representation to Curtis Brown

The literary estate of Iain Banks has moved its representation to the Curtis Brown Group from the Mic Cheetham Agency with a screen deal already secured. Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 19:12:03 UTC ]
More news stories like this | News stories tagged with: #curtis brown #literary estate #iain banks


#Merky lands 'deeply moving' memoir by Olympian runner Caster Semenya

PRH imprint #Merky Books has landed the "powerful and deeply moving" memoir by Olympic champion and elite runner Caster Semenya. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 10:43:15 UTC ]
More news stories like this | News stories tagged with: #deeply moving #memoir


Manning moves to Magic Cat

Kate Manning has joined award-winning independent children's publisher Magic Cat as publicity and marketing director.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 21:15:29 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Grice moves to HoZ from Titan

Polly Grice is to join Head of Zeus as senior publicity executive, working across all six of its imprints from 11th October.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-15 06:46:25 UTC ]
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Publishers, Amazon Move to Dismiss Booksellers’ Antitrust Suit

In separate motions this week, lawyers for both Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed on behalf of indie booksellers involving print trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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Moving to New York With Little Cash but Charm to Spare

“Happy Hour,” a debut novel by Marlowe Granados, follows a pair of thrifty, stylish and nimble young women navigating the big city. Continue reading at The New York Times

[ The New York Times | 2021-09-07 09:00:04 UTC ]
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Penguin Business signs Gratton's 'definitive' hybrid working guide

Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Zillow's children's book aims to help families cope with moving

Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age

[ Advertising Age | 2021-08-31 12:00:00 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Sissay, Osman and Slimani to star at hybrid Durham Book Festival

Durham's annual literary festival will be headlined by authors including Lemn Sissay, Richard Osman and Leïla Slimani, as the event pivots to a hybrid model following last year's fully digital experience. Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 05:59:34 UTC ]
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Martina Arzu moves to Head of Zeus

Martina Arzu is to join Head of Zeus as commissioning editor, working within its commercial fiction imprints Aria (women’s fiction) and Aries (crime and thriller). Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 20:37:41 UTC ]
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