Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek

[ AdWeek | 2022-12-08 14:42:08 UTC ]
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NPD Books: US Market Underperforming in the Holidays

The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
More news stories like this | News stories tagged with: #npd books #book market


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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Charlesbridge Publishing Acquires Move Books

With is acquisition of Move Books, Charlesbridge plans to launch a new middle-grade imprint called Charlesbridge Moves, helmed by Move Books founder Eileen Robinson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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Evanston's Bookends & Beginnings Moving After Rent Hike

Faced with a a huge increase in rent from a new landlord, Bookends & Beginnings in Evanston, Ill. is moving to a slightly larger space on a main street two blocks away from its current location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
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AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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Regionals Update: MIBA Numbers Up, SIBA and NAIBA Move to In-Person Show

Several regionals are sharing good news with their memberships: while MIBA reports that its membership numbers are skyrocketing, SIBA announced that it will hold a joint show with NAIBA in-person in August, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Murdoch’s succession: who wins from move to reunite Fox and News Corp?

Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian

[ The Guardian | 2022-10-21 14:56:58 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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