Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


A moving portrait of George Floyd, his struggles and his legacy

With hundreds of interviews, Post reporters Robert Samuels and Toluse Olorunnipa piece together Floyd's life before his infamous death. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 12:00:15 UTC ]
More news stories like this | News stories tagged with: #george floyd #moving portrait


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books


Toy Fair New York Makes a Move to Fall

The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair


NBCC Awards 2022: Moving Forward With An Eye to the Past

The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #diverse group #future generations


Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market


Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Esper Memoir of Trump Tenure to Move Ahead After Legal Battle Ends

The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times

[ The New York Times | 2022-02-05 17:11:36 UTC ]
More news stories like this | News stories tagged with: #move ahead #memoir


Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Legend Times moves to Macmillan Distribution

Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 13:14:03 UTC ]
More news stories like this | News stories tagged with: #publishing companies #macmillan


NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
More news stories like this | News stories tagged with: #adult fiction #print book


Unnameable Books Moves Down the Street

Brooklyn's Unnameable Books, which was once featured in 2008 on a 'New Yorker' cover illustrating the obstacles indies face against Amazon, is moving down the street from its current location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #unnameable books #current location


RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


Kepler moves to Zaffre in 'major' three-book deal

Lars Kepler has moved to Zaffre in a "major" acquisition for the Bonnier imprint, which has bagged two Joona Linna titles and another novel.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 03:55:20 UTC ]
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Goldsmiths winner Harrison moves to Serpent's Tail from Gollancz after 40 years

Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-19 23:45:16 UTC ]
More news stories like this | News stories tagged with: #john harrison #memoir