More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

Other news stories related to: "More than a quarter of readers of YA are over the age of 28 research shows"

Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this

Protesters in Thailand Adopt Hunger Games Salute

Fans of the popular book and film franchise The Hunger Games will recognize the hand signal instantly: the middle three fingers of the hand, raised to the sky. A gesture of resistance against the repressive government in the fictional world of Panem, it has now become a very real symbol of... Continue reading at Wired

[ Wired | 2014-06-03 00:00:00 UTC ]
More news stories like this

Toon Books Adds Imprint for Older Readers

Françoise Mouly, New Yorker art director, cofounder (with husband Art Speigelman) of the seminal comics magazine RAW, and founder of the award-winning Toon Books line of comics for early readers, is launching Toon Graphics for Visual Readers, a new imprint for older readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this

ASME Announces National Magazine Awards Finalists

In a nod to the growing number of digital-first outlets recognized, the American Society of Magazine Editors took over Twitter on Thursday morning, tweeting out the Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this

'Divergent' film company teams with Sephora for a makeup line

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this

'Divergent' film company teams with Sephora for a makeup line (+video)

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this

Jack Higgins's name used by writer of 'erotic' ebooks

A Little Friendly Orgy and other porn stories have been sold as work by the author of The Eagle Has LandedReaders fancying a journey into the world of the bestselling thriller author Jack Higgins may be getting a different kind of thrill, courtesy of another writer selling erotic novels under... Continue reading at The Guardian

[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this

James Frey and Google team up to fuse interactive teen novels with AR games

We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget

[ Engadget | 2014-01-15 00:00:00 UTC ]
More news stories like this

James Frey wins $2m deal for young adult SF novel

Endgame, by the controversial author of A Million Little Pieces, sold in joint publishing and film dealJames Frey, best known for his partially-fabricated memoir A Million Little Pieces, has landed a reported $2m (£1.2m) film deal for his latest novel, a Hunger Games/Battle Royale-esque story... Continue reading at The Guardian

[ The Guardian | 2014-01-15 00:00:00 UTC ]
More news stories like this

Iron Man 3 tops 2013 box office

Comic book blockbuster Iron Man 3 was the highest-earning film of 2013 around the world, ahead of Despicable Me 2 and The Hunger Games: Catching Fire. Continue reading at BBC News

[ BBC News | 2013-12-31 00:00:00 UTC ]
More news stories like this

Boost for Scholastic from new 'Hunger Games' film

The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
More news stories like this

U.S. Librarians at Guadalajara

This year, a growing number of librarians, publishers, agents, distributors, and self-published authors have come to the largest Spanish-language book fair in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this

Harry Potter Alliance brings together fans to affect social change

The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this

Harry Potter Alliance brings together fans to effect social change

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this

The Hunger Games: Catching Fire

The Hunger Games books and films come to fill a psychic void left by the Twilight series. For whatever reason, it seems our culture right now needs a mega-selling YA franchise built around a beautiful, stubborn teen heroine who waffles endlessly between two inexplicably patient lovers as she... Continue reading at Slate

[ Slate | 2013-11-22 00:00:00 UTC ]
More news stories like this

'Hunger Games' author Suzanne Collins, in rare interview, muses on war and the cycle of violence

Suzanne Collins says she 'sort of completed' a goal of hers this fall by releasing her children's book 'Year of the Jungle,' which examines war from a child's point of view. Collins wants to write a book about war for every child age group, she says. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
More news stories like this

After dystopia, what next?

Book industry experts say dystopian literature, previously represented by bestselling series like 'The Hunger Games' and 'Allegiant,' is done as a trend. So what will be the next big genre in young adult fiction? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
More news stories like this

Can E–Books Save The Neighborhood Bookstore?

While no one in the publishing world wants to halt the march of digital distribution, many would like to ensure the neighborhood bookstore doesn't go the way of the record store. That's why there are a growing number of people in the industry who are looking to disrupt the disruptors and show... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this