More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

Other news stories related to: "More than a quarter of readers of YA are over the age of 28 research shows"


BEA 2016: Jennifer Weiner Takes a Big Step into Middle Grade

Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this


Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this


Quick Reads report finds 27% fear reading will become 'forgotten pleasure'

Around 27% of people fear reading could become a “forgotten pleasure” according to new research commissioned to mark the 10th anniversary of Galaxy Quick Reads. Continue reading at The Bookseller

[ The Bookseller | 2016-02-05 00:00:00 UTC ]
More news stories like this


Winter Institute 2016: Children's Authors, Presses, Books Share the Stage

While the focus was primarily on the offerings for adult readers among the 625 booksellers attending this year's Winter Institute, children's publishers and authors also took their turns in the limelight at the annual gathering of publishers' reps, authors, and booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
More news stories like this


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this


Why Purple Clover is aiming at an often-ignored cohort, Boomers

At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this


ABA Winter Institute 2016: A Look at Bookselling Trends

Over the past year, Peter Hildick-Smith, founder and CEO of the Codex Group, and Kristen McLean, director of new business development for Nielsen Book, have been following several industry developments that could well shape book sales going forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this


'Mockingjay -- Part 2' logs $101-million opening, lowest in 'Hunger Games' franchise

Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
More news stories like this


Movie Alert: 'The Hunger Games: Mockingjay Part 2'

The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this


Morpurgo, Simon and Ross make 2016 Children’s Book shortlist

Books by Michael Morpugo, Francesca Simon and Tony Ross have been shortlisted for this year's Children's Book Awards. The awards are divided into three categories: books for younger children, books for younger readers and books for older readers. Continue reading at The Bookseller

[ The Bookseller | 2015-11-03 00:00:00 UTC ]
More news stories like this


'Star Wars' takes center stage in Facebook's 360-degree video rollout

Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
More news stories like this


For freedom of speech, these are troubling times | Jonathan Dimbleby

This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian

[ The Guardian | 2015-09-21 00:00:00 UTC ]
More news stories like this


Keep the Library, Lose the Books

A new survey finds a growing number of people think libraries should swap out print for pixels. Continue reading at The Atlantic

[ The Atlantic | 2015-09-15 00:00:00 UTC ]
More news stories like this


Douglas McCabe: Books and the second disruptive wave

It's holiday for some in the beachy reaches of summertime, but Enders Analysis' new take on the UK consumer book market puts chilling stress on "how important it is that the industry innovates vigorously in the next two to three years." Using data from Nielsen Book and Kantar, Enders' Douglas... Continue reading at The Bookseller

[ The Bookseller | 2015-07-30 00:00:00 UTC ]
More news stories like this


Ebooks are unfamiliar waters for digital pirates, according to UK survey

Publishing sector has the lowest level of illegal downloads in the entertainment industry, with book piracy at half the rate of copyright theft in film and musicFor publishers, fresh from winning a landmark ruling forcing internet service providers to block illegal ebook download sites in Russia... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this


The Changing Landscape: Landlords Helping Indies

Not all landlords want a bookstore so much that they’ll forego market rates, but there are a growing number who do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this


Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this


Online book shopping overtakes in-store for first time

Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this


North Carolina Indies Build Lists, Community

North Carolina is home to a growing number of independent presses that publish in diverse subjects and categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this


Pigs won’t fly in textbooks: OUP tells authors not to mention pork

Guidelines for writers have come to light telling them to avoid mention of anything which might offend overseas marketsStringent guidelines from educational publishers, that warn textbook authors off touching on topics from pork to horoscopes to avoid offending students in other countries, have... Continue reading at The Guardian

[ The Guardian | 2015-01-14 00:00:00 UTC ]
More news stories like this