More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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In an Economic Crunch, South African Readers Turn to Used Book Stores

From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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Pan Mac's Children of Time optioned for film

Adrian Tchaikovsky’s Children of Time has been optioned for film by the producers behind the Hunger Games and the Twilight saga. Continue reading at The Bookseller

[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Alec Baldwin accuses HarperCollins of sloppy editing on his memoir

Claiming that his memoir, Nevertheless, contains “SEVERAL typos and errors”, the actor has decided to publish his own clarifications on FacebookAlec Baldwin, whose impersonations of Donald Trump have skewered the thin-skinned US president for the amusement of Saturday Night Live audiences for... Continue reading at The Guardian

[ The Guardian | 2017-04-10 00:00:00 UTC ]
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Secondary school children's reading 'not stretched enough'

New research commissioned by school programme provider Renaissance UK claims that secondary school children fail to develop their reading levels as they should. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Condé Nast Ditches the Title of 'Publisher' in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
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With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday

[ Digiday | 2017-01-27 00:00:00 UTC ]
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Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Industry Changes: Nielsen Book’s US Services Sold to NPD Group

Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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Nielsen Book Releases New UK and US Metadata Reports

Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Never Grow Up

Why has Margaret Wise Brown’s picture book Goodnight Moon sold upward of 48 million copies? To the adult eye, it’s appealingly illustrated but oddly written, with rhymes that seem improvised and a meter that turns itself off and on. It has none of the virtuoso wit, rigor, or invention of, say,... Continue reading at Slate

[ Slate | 2017-01-12 00:00:00 UTC ]
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Monica Crowley accused of plagiarism as she joins Trump team

HarperCollins has cancelled sales of What the (Bleep) Just Happened by the incoming senior White House staffer, following accusations of extensive copying A book by a close ally of incoming US president Donald Trump has been withdrawn by publisher HarperCollins after accusations of... Continue reading at The Guardian

[ The Guardian | 2017-01-11 00:00:00 UTC ]
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Nielsen and Specsavers announce revamped Bestseller Awards

Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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George RR Martin and Apple announce interactive Game of Thrones books collaboration

A Game of Thrones: Enhanced Edition, available through Apple from Thursday, promises ‘a world of additional content’ including sigils, family trees and glossariesGeorge RR Martin has hailed “an amazing next step in the world of books” as he announced publication of a new digital edition of A... Continue reading at The Guardian

[ The Guardian | 2016-09-29 00:00:00 UTC ]
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Robots to help in Amazon's new Essex warehouse

Amazon is to open a new fulfilment centre in Essex next spring to meet increasing customer demand and support the growing number of third party Amazon Marketplace sellers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Are South Korean Readers Rediscovering Their Literature?

As a growing number of readers in South Korea reportedly are rediscovering their authors' literature, industry players are upbeat about this year's book sales potential. The post Are South Korean Readers Rediscovering Their Literature? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-05 00:00:00 UTC ]
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Nielsen Book to launch online ISBN store

Nielsen Book is launching a new ISBN store allowing publishers and self-published authors to purchase smaller numbers of ISBNs online "within minutes". Continue reading at The Bookseller

[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Former Nielsen president Nowell joins Trillium Partners

Former Nielsen Book c.e.o. and president Jonathan Nowell has joined financial advice firm Trillium Partners as a senior advisor. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney

From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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