More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

Other news stories related to: "More than a quarter of readers of YA are over the age of 28 research shows"


Henry Patterson, author of The Eagle Has Landed, dies aged 92

The bestselling novelist wrote 85 books, mostly thrillers and spy stories, using the pseudonym Jack HigginsHenry Patterson, the bestselling novelist who wrote the The Eagle Has Landed, has died aged 92.The writer died at his home in Jersey surrounded by his family, his publisher HarperCollins... Continue reading at The Guardian

[ The Guardian | 2022-04-09 20:18:44 UTC ]
More news stories like this


Tracy Sherrod to Leave Amistad

Sherrod, the v-p and editorial director of Amistad, will leave the HarperCollins imprint after nearly a decade to "pursue a new endeavor." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
More news stories like this


Heading to London Book Fair: Diversity in UK Publishing

As the UK publishing industry prepares for its annual encounter with many colleagues from other markets, a look at UK book business diversity. The post Heading to London Book Fair: Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-01 19:24:36 UTC ]
More news stories like this


Wordley nabs top spot from Leith in top 10 regional agencies ranking

Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-30 08:56:30 UTC ]
More news stories like this


Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
More news stories like this


Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor

The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
More news stories like this


Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
More news stories like this


Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this


HarperWave Rides Wellness Surge

A decade ago, health, wellness, and lifestyle publishing veterans Karen Rinaldi and Julie Will set out to disrupt “the old paradigm of diet-and-workout books”—and offered HarperCollins something it was missing in the process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
More news stories like this


NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
More news stories like this


Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this


Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
More news stories like this


Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
More news stories like this


Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this


'Bigger and bigger': Amazon attains top spot for UK adspend in 2021

Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline. Continue reading at Media Week

[ Media Week | 2022-03-02 09:07:47 UTC ]
More news stories like this


Licensing Hotline: March 2022

Read on for news about HarperCollins Children’s Books' new trade publishing line tied to seven-year-old YouTube phenomenon Diana, a new set of National Hockey League activity books, DK's growing publishing program with the Met, and other recent happenings in licensed publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
More news stories like this


Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this


Veritas Capital to Acquire Houghton Mifflin Harcourt

Less than a year after HarperCollins purchased the trade division of Houghton Mifflin Harcourt, a private equity firm has made an agreement to acquire the remainder of the learning technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
More news stories like this


Star Trek: Discovery’s faster ship travel comes at the expense of its supporting cast

The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget

[ Engadget | 2022-02-17 14:00:43 UTC ]
More news stories like this