Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:26:58 UTC ]
More news stories like this
Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
More news stories like this
HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 03:56:03 UTC ]
More news stories like this
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this
An interesting dispatch from prize world: as The Bookseller reported, a new international survey conducted by Nielsen Book shows publishers, writers, booksellers and media consider the Booker Prize the “most important” literary prize. The Booker’s status isn’t completely out of left field, but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-23 20:28:47 UTC ]
More news stories like this
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this
HarperCollins and Catherine Belton have settled their dispute with Roman Abramovich over certain passages in Putin’s People (William Collins) about the reasons for the Russian billionaire's purchase of Chelsea Football Club. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 11:16:19 UTC ]
More news stories like this
Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this
The food bloggers’ fourth book Comfort Food outsold Osman’s second cosy crime novel by just over 1,000 copiesThe fourth Pinch of Nom cookbook, a collection of slimming comfort food recipes, has narrowly pipped Richard Osman to the top of the book charts this Christmas.Sales figures from... Continue reading at The Guardian
[ The Guardian | 2021-12-21 15:49:29 UTC ]
More news stories like this
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this
David Walliams’ next picture book, Marmalade, will be published by HarperCollins Children's Books in February featuring illustrations by Adam Stower. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 01:51:57 UTC ]
More news stories like this
Harriet Wilson will join Hachette Children’s Group (HCG) as publisher of fiction brands and classics, after more than a decade with HarperCollins Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 22:58:37 UTC ]
More news stories like this
HarperCollins has scooped Why is This Lying Bastard Lying to Me?, an insider account and debut by former BBC political programming editor Rob Burley. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:50:05 UTC ]
More news stories like this
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this
HarperCollins is participating in "five days of giving" this week, to highlight the charities and causes it is supporting this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:56:31 UTC ]
More news stories like this
The decision by HarperCollins comes after the anchor was fired by CNN and exited his daily satellite radio talk show. Continue reading at The New York Times
[ The New York Times | 2021-12-07 22:18:47 UTC ]
More news stories like this
A debut novel by a HarperCollins UK editor goes to Putnam, former Washington quarterback Robert Griffin III sells a memoir to Atria, Random House buys NBA winner Tiya Miles’s latest, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
More news stories like this
Siena and her artist-husband Mark revisit her 2006 young readers memoir 'To Dance' in 'Tiny Dancer', a new and more expansive autobiographical work for older readers on her passion for dance and her career in ballet. An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-01 05:00:00 UTC ]
More news stories like this
HarperCollins has completed its acquisition of Pavilion Books, finalising a deal it announced in October. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 17:04:04 UTC ]
More news stories like this
Russian state oil company Rosneft is discontinuing its remaining claim against HarperCollins over comments made in Catherine Belton's book Putin's People (William Collins). Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:40:03 UTC ]
More news stories like this