Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline. Continue reading at Media Week
[ Media Week | 2022-03-02 09:07:47 UTC ]
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Read on for news about HarperCollins Children’s Books' new trade publishing line tied to seven-year-old YouTube phenomenon Diana, a new set of National Hockey League activity books, DK's growing publishing program with the Met, and other recent happenings in licensed publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Less than a year after HarperCollins purchased the trade division of Houghton Mifflin Harcourt, a private equity firm has made an agreement to acquire the remainder of the learning technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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Tom Dupree, who was a senior editor at Bantam for much of the 1990s and later an executive editor at HarperCollins, died of in his New York home on February 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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HarperCollins has released its first ethnicity pay gap report alongside its annual one for gender pay, announcing it will now use diverse, balanced shortlists for senior roles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 13:17:00 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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The new lifestyle imprint formed by HarperCollins following its acquisition of the trade division of Houghton Mifflin Harcourt will be called Harvest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:26:58 UTC ]
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