More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

Other news stories related to: "More than a quarter of readers of YA are over the age of 28 research shows"


Boris Johnson to publish ‘memoir like no other’ of his time as PM

The book, which so far has no title or publication date, was announced by publisher William Collins, who did not reveal how much Johnson will be paidA memoir by former prime minister Boris Johnson, covering his years as leader, will be published by HarperCollins, it has been announced.The book,... Continue reading at The Guardian

[ The Guardian | 2023-01-16 16:38:43 UTC ]
More news stories like this


Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this


Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this


HC Union Update: Authors Co-Host Rally at Harper Headquarters; Agents 'Overwhelmingly' Support Strike

Authors including Nana Kwame Adjei-Brenyah, R. F. Kuang, and Molly McGhee rally with HarperCollins union workers outside the company's headquarters on December 16. Meanwhile, nearly 80% of literary agents responding to a recent poll said they support the ongoing strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this


PW 2022 Notable: The HarperCollins Union

In perhaps the most significant organized labor effort at a U.S. publisher in almost 50 years, HarperCollins union members went on a lengthy strike this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this


10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
More news stories like this


500+ Authors Sign Letter Supporting HarperCollins Union’s Strike

More than 500 authors have signed a letter standing with the HarperCollins union as they reach of month of being on strike. Continue reading at Book Riot

[ Book Riot | 2022-12-12 18:27:00 UTC ]
More news stories like this


This Week's Bestsellers: December 12, 2022

The week's big debuts include Dav Pilkey's fourth Cat Kid Comic Club book and Louise Penny's 18th Chief Insp. Gamache novel. Plus A Good Girl's Guide to Murder series author Holly Jackson writes her first standalone YA thriller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this


For your holiday to-do list: Donate to the HarperCollins Union Solidarity Fund.

Photo by Rye White. As we enter what’s basically the last serious working week for corporate publishing (for some, anyway), it’s important to note that as of now, HarperCollins has yet to meet with any of its 250 or so striking contractors who are seeking better wages and benefits, along with... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-05 16:10:49 UTC ]
More news stories like this


Publishing Perspectives Forum: Charlie Redmayne

From soaring costs to the competition of subscriptions: HarperCollins UK CEO Charlie Redmayne addressed the fundamentals at Frankfurt. The post Publishing Perspectives Forum: Charlie Redmayne appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-02 21:30:55 UTC ]
More news stories like this


More than 150 Literary Agents Sign Letter to Support HarperCollins Workers’ Strike

More than 150 literary agents signed a letter promising to stop submitting new books to HarperCollins to support striking workers. Continue reading at Book Riot

[ Book Riot | 2022-11-30 17:34:23 UTC ]
More news stories like this


I’m a HarperCollins author. Here’s why (and how) I won’t cross the virtual picket line.

In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
More news stories like this


We Partied With Padma Lakshmi, Union Supporter, at the National Book Awards

The National Books Awards returned in full force on November 16, 2022 for a night of in-person glitz after two years of virtual ceremonies. In front of white tents where the literati gathered for photos on the red carpet, publishing workers with the HarperCollins Union, standing in the cold,... Continue reading at Electric Literature

[ Electric Literature | 2022-11-18 12:06:00 UTC ]
More news stories like this


How To Support the HarperCollins Union During Their Strike

The HarperCollins Union's demands are for better pay, diversity initiatives, and more security for unionized workers. Continue reading at Book Riot

[ Book Riot | 2022-11-17 17:29:17 UTC ]
More news stories like this


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this


PW Star Watch Finalist Ruoxi Chen Named 'Superstar' Winner

In a star-studded night that celebrated more than 40 publishing professionals, Tordotcom Publishing editor Ruoxi Chen walked away with the top prize and used her moment to call attention to the HarperCollins union strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this


Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this


England’s Usborne and HarperCollins Announce American Distribution Deal

The new arrangment for Usborne's children's books sees HarperCollins taking over trade back-office functions by February 1. The post England’s Usborne and HarperCollins Announce American Distribution Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 21:10:20 UTC ]
More news stories like this


These famous authors are expressing solidarity with the striking HarperCollins workers.

As you may have seen on Book Twitter today, the unionized workers of HarperCollins are striking to secure a fair contract, livable wages, and a more equitable publishing industry. Some 250 employees—across the editorial, publicity, sales, marketing, legal and design departments—agreed to go on... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-10 19:23:57 UTC ]
More news stories like this


HarperCollins union workers go on strike over pay ‘for as long as it takes’

Workers at the only ‘big four’ publisher to have a union authorize indefinite strike over low wages and diversityStephanie Guerdan started working in the children’s book department of HarperCollins Publishers six years ago. It was a dream job – just not a dream paycheck. The $33,500-a-year... Continue reading at The Guardian

[ The Guardian | 2022-11-10 18:03:45 UTC ]
More news stories like this