More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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New Nonprofit Launches to ‘Certify’ Copyright-Friendly AI Practices

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Holly Jackson’s Maximization of Google Maps

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Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

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Five years and 2m copies later, self-published author lands UK book deal

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What can we learn from Netflix’s biggest viewership data reveal ever?

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Can digital watermarking protect us from generative AI?

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Suzanne Collins, Rebecca Yarros Drove Print Book Sales Up over Thanksgiving

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Nielsen Names New CEO in Latest Measurement Shakeup

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