Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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#sales record
#sixth month
Profile has announced a sales hike of 23% for the year to end March 2012, with an operating... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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#sales rise
Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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#peter gabriel
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Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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Hachette UK is looking to exceptionally strong autumn publishing after recording an 8% sales drop... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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#kindle app
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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#top end
The recent boom in sales of erotic fiction is "cannibalising" the rest of the UK book market, trade magazine The Bookseller says. Continue reading at BBC News
[ BBC News | 2012-08-22 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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US retailer Barnes & Noble has reported a 46% rise in digital content sales for its fiscal... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York
[ Crains New York | 2012-08-16 00:00:00 UTC ]
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#free events
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Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Printed book sales in the UK slumped 7% (£1.8m) to £24.5m week on week in the second... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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#digital market
Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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