Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers.  Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2016-06-08 00:00:00 UTC ]
News tagged with: #reach customers #stay relevant

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Jami Attenberg on Building a Writing Life

At the Guardian, Jami Attenberg, author of the recent memoir I Came All This Way to Meet You, reflects on how a key moment of rejection allowed her to carve out her own path as a writer. “I’m old enough to realise that there is one more important part to carving out your creative life: … The... Continue reading at The Millions

[ The Millions | 2022-01-10 21:30:10 UTC ]
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For want of a motive for the book thief, let’s run through some possibilities | Stephanie Merritt

Filippo Bernardini is accused of stealing manuscripts. For money or just a good read?The theft of books occupies a complex place in our moral judgment, depending on motive. In Markus Zusak’s 2005 novel The Book Thief, the actions of the title character are heroic – she steals books to save them... Continue reading at The Guardian

[ The Guardian | 2022-01-09 09:30:16 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The best books to read by the fire: Let’s talk about our favorites in science fiction and fantasy

Feeling nostalgic? Try ‘The Chronicles of Prydain.’ For something more modern, there’s ‘The Midnight Bargain. And so many more. Continue reading at The Washington Post

[ The Washington Post | 2022-01-03 23:00:00 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Mirion Malle: “Let’s Talk About Mental Health Without Pointing Blame”

Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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RE:WIRED 2021: Neal Stephenson on Building and Fixing Worlds

The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired

[ Wired | 2021-11-10 20:46:00 UTC ]
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Google lets Android apps use third-party payments in South Korea

Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget

[ Engadget | 2021-11-04 13:42:55 UTC ]
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Let’s talk about audiobooks: best narrators, best listening speeds and why we like them to begin with

Does listening to an audiobook while working hinder or enhance productivity? Let’s discuss. Continue reading at The Washington Post

[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Building bridges

How often do we hear an engineer’s voice in books? Roma Agrawal and her critically-acclaimed Built - The Hidden Stories Behind Our Structures (Bloomsbury Press), comes to mind, but I’m struggling to think of many others. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 06:53:34 UTC ]
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‘Dracula’ brought vampires into the limelight. Let’s talk about the best literary blood suckers since.

Of course there’s ‘Twilight’ and Anne Rice’s Lestat, but less well known are books like “Night Watch” and “Carrion Comfort” Continue reading at The Washington Post

[ The Washington Post | 2021-10-16 12:00:00 UTC ]
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The Morning After: Already hyping the iPhone 14

Is this a record? No sooner has the iPhone 13 hit store shelves than the rumor mill is already up and churning about the next one. Rumors from the weekend suggest the iPhone 14 will be a “complete redesign,” but the details are thin gruel at this point. Hold not these rumors close to your chest... Continue reading at Engadget

[ Engadget | 2021-09-27 11:15:02 UTC ]
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Let’s talk about the best sword and sorcery books

Our favorites include works by Tanith Lee, Karl Edward Wagner, Stephen King and Charles R. Saunders Continue reading at The Washington Post

[ The Washington Post | 2021-09-18 12:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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When Covid struck the Wolitzers, Meg and Hilma bonded by creating a book. Let them tell you about it.

Meg Wolitzer talks to her mom, Hilma, about her new collection, “Today a Woman Went Mad in the Supermarket,” parenthood, writing and how humor carries them through Continue reading at The Washington Post

[ The Washington Post | 2021-08-31 12:00:00 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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