Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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We checked in with a number of publishers and educational companies to see how their distance learning efforts are going, and what summer and a new school year might look like. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Authors have always tried to turn their sorrow and confusion into enduring monuments of beauty among the ruins. Continue reading at The Washington Post
[ The Washington Post | 2020-06-03 13:00:00 UTC ]
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As protests against police violence and in support of marginalized communities continue nationwide, 'PW' has put together a list of social justice resources to aid members of the book business and others in their efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
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More than 50 Janklow & Nesbit authors have contributed pieces to a project on the importance of storytelling in response to the Covid-19 outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 01:56:10 UTC ]
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Jeffrey Gerritt, recipient of the 2020 Pulitzer Prize for editorial writing, has been appointed editor of the Sharon Herald and Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-02 19:35:11 UTC ]
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The Association of American Publishers marked its 50th anniversary with a 90-minute virtual annual meeting on June 1 that touched on the changes that have taken place in recent years as the organization has scaled back some of its operations and refocused its priorities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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PW chatted with the editors of five of most talked about YA books of the season to get the story behind each book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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Veteran dancer and author Copeland, who stresses the importance of friendship, creativity, and imagination, will present her latest book, Bunheads, at BookExpo Online's Children’s Book & Author Dinner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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Faber Children’s is publishing While We Can’t Hug, a picture book that "shows us how to be affectionate while social distancing". Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:49:38 UTC ]
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Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
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I was in Paris when Covid-19 became a reality. It was the weekend of 21st February and I was there for a quick family reunion: my older brother was in the French capital on a work trip, my parents had taken a train from our hometown of Turin, Italy, and I had joined them from London on the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 17:57:13 UTC ]
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I was in Paris when Covid-19 became a reality. It was the weekend of 21st February and I was there for a quick family reunion: my older brother was in the French capital on a work trip, my parents had taken a train from our hometown of Turin, Italy, and I had joined them from London on the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 04:20:12 UTC ]
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Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Gunn, who will remain as editor of the Weekend Australian, began her career as a cadet journalist at the News Corp titleThe weekday Australian has appointed its first female editor in its 56-year history in Michelle Gunn, the editor of the Weekend Australian since 2012.Editor John Lehmann is... Continue reading at The Guardian
[ The Guardian | 2020-05-15 05:41:11 UTC ]
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The renewed interest in dystopian tales following the election of Donald Trump seems to be dying down as, with the globe seized by a pandemic and millions of Americans hunkered down because of shelter-at-home orders, editors say they are interested in lighter fare—mostly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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An Aldus network report predicts cancellations, postponements, and other adjustments to European book fairs in the pandemic could affect 6,500+ exhibitors in 2020. The post Coronavirus Impact: Europe’s Aldus Report Reveals Book Fair Changes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-14 16:20:19 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Editors and agents have backed escapism and feel-good fiction to succeed during the pandemic and in its aftermath, with Covid-19 fiction appearing to be some way off. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 15:38:41 UTC ]
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Cultural Cross Sections Alex Wade View inland from the top of Zennor Hill / Courtesy of the author Walking his dogs through the Zennor moors, a writer in Cornwall contemplates the area’s literary history and discovers the ever-growing distance between... Continue reading at World Literature Today
[ World Literature Today | 2020-05-07 13:18:25 UTC ]
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