Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Keeping Book Club Alive in the Midst of Social Distancing: Critical Linking, March 19, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-03-19 10:30:45 UTC ]
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Coronavirus live updates: Hachette reports increased book orders from China

Hachette UK c.e.o. David Shelley says the firm has seen an increase in book orders from China once again after "several months of very low orders" as a result of the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 16:34:39 UTC ]
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Bookshop.org to share 30 percent of each purchase with bookstores impacted by coronavirus shutdowns.

Bookshop.org, an alternative to Amazon that shares proceeds from book sales with independent bookstores, will give more money to those stores in response to the coronavirus pandemic and its impact on small businesses. Bookshop announced today that it would increase bookstore partners’ affiliate... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-18 15:09:12 UTC ]
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Bluebird's Hockley Raven Spare promoted to commissioning editor

Pan Macmillan imprint Bluebird has promoted Hockley Raven Spare to commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 07:15:16 UTC ]
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Editor’s Note: Literary Community in a Time of Global Pandemic

We are at the beginning of a frightening and difficult time in America. Though we glimpse—in the overflowing hospitals of Milan, the shuttered plazas of Madrid—that which may come to pass, it is impossible to know just how hard hit the United States will be by the novel coronavirus. This nation... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-16 14:00:35 UTC ]
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Stay Home, They Told Us… Diary of an Italian Editor

“Stay home, if you can,” they told us in the beginning. And I could. I run a small publishing house from my home and at home is where I have always spent the majority of my time. I was not afraid. I can do it, I told myself. This changes nothing. Then the advice became […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-16 08:49:55 UTC ]
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Thomas Piketty explains why the world is ripe for ‘participatory socialism’

The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company

[ Fast Company | 2020-03-14 13:48:59 UTC ]
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Egmont group reports 'good year' but prepares for 'challenging' 2020

Scandinavian media group Egmont has reported a "good year" in its latest financial results with a record revenue of €1.7bn in 2019, but has warned 2020 is expected to be a "challenging year" due to the coronavirus outbreak.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 10:30:18 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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World Book Day smashes Share a Million Stories target

World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 08:50:21 UTC ]
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Do Literary Agents Steal Ideas? What About Editors and Publishers?

Do literary agents steal ideas? Do editors and publishers? Is there any way to protect yourself? Find the answers here. The post Do Literary Agents Steal Ideas? What About Editors and Publishers? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-11 03:44:03 UTC ]
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Taylor & Francis reports 5% revenue boost

Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 02:33:20 UTC ]
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Gmail now allows you to share files from Adobe Creative Cloud

Adobe has released a new Gmail add-on to make it easier for Creative Cloud users to share their work over email. The plugin allows you to attach synced files, libraries or mobile creations you have stored on your Creative Cloud account as links. Continue reading at Engadget

[ Engadget | 2020-03-05 18:10:00 UTC ]
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More Than 50 AAP Reporters Likely to be Offered Jobs at News Corp and Nine Amid Closure

More than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-04 19:15:48 UTC ]
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Report: Simon & Schuster’s Date for John Bolton’s Book Is Now in May

The publication date moves to May for the controversial White House memoir of Donald Trump's former national security advisor John Bolton. The post Report: Simon & Schuster’s Date for John Bolton’s Book Is Now in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-04 15:00:09 UTC ]
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More than 50 AAP reporters likely to be offered jobs at News Corp and Nine amid closure

Around 200 journalists are set to be made redundant by the shock closure, which will hit the industry hardMore than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the two media giants look to boost staff ranks after... Continue reading at The Guardian

[ The Guardian | 2020-03-04 09:33:19 UTC ]
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Ronan Farrow and Woody Allen now share a publisher.

Here’s an odd and unpleasant piece of news: with today’s announcement that Woody Allen’s long-rumored memoir is no longer just a rumor, and will in fact be hitting shelves next month, Allen and his estranged son Ronan Farrow—who has dedicated much of his journalistic career to uncovering... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-02 20:44:05 UTC ]
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Report: EBay seeking bids for Classifieds Group at activist investors' urging

EBay Inc. is making plans to sell its international classifieds arm, eBay Classifieds Group, the Wall Street Journal reported Friday, citing unnamed sources. According to the Journal, Classifieds could be worth around $10 billion. The private equity firms TPG and Blackstone Group Inc., as well... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-21 21:52:59 UTC ]
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Blaming a new social hierarchy for the rise of populism

Michael Lind says elite “managers” have stoked the resentments of the working class. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 13:00:00 UTC ]
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