Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
News tagged with: #big fish

Other news stories related to: "Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing"


Letting another drastic climate report go by

Early yesterday, the United Nations Environment Program published its annual assessment of greenhouse gas emissions. It described its own findings as “bleak.” Global emissions have risen by 1.5 percent every year for the past decade; top polluters including the US—which is busy pulling out of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-27 13:08:51 UTC ]
More news stories like this | All news stories tagged with: #news corp #news sites #general election #moon landing #front pages #working conditions


HarperCollins scoops book from social media stars Irving and dog Max

HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 11:02:19 UTC ]
More news stories like this | All news stories tagged with: #harpercollins


'It's never too early to share a book', says Paul Howard-Jones at Annual BookTrust lecture

Educational neuroscientist and Channel 4’s "The Secret Lives of Five Year Olds" expert Paul Howard-Jones has urged parents to read to their children to boost youngsters’ maths skills, in the Annual BookTrust Lecture. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 12:52:17 UTC ]
More news stories like this | All news stories tagged with: #secret lives


Epica Awards’ Longtime Book Editor on How Creativity Keeps Changing

A jury of advertising journalists from around the world is convening in Amsterdam this week to select the best ads of the year--an honor distinct for two reasons. It's the only show judged by an impartial jury, meaning no brands or agencies vote. And it comes at both the end and the beginning of... Continue reading at AdWeek

[ AdWeek | 2019-11-19 22:51:24 UTC ]
More news stories like this | All news stories tagged with: #book editor


Rioters Share Surprising Secrets: The Harry Potter Confessions

So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot

[ Book Riot | 2019-11-18 11:34:09 UTC ]
More news stories like this | All news stories tagged with: #harry potter #personal connection


Obituary: Tom Spurgeon, Comics Journalist, Editor, Blogger, Dead at 50

Tom Spurgeon, author, editor, comics critic, blogger, and executive director of the Cartoon Crossroads Columbus comics festival, died of unknown causes in Columbus, Ohio, on November 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #tom spurgeon


Restructuring at Cengage as company reports 9% first-half revenue fall

Cengage has reported revenue of $693m in the six months to end September 2019, a fall of 9.1% from the first-half in the previous financial year ($762.6m). Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 21:42:50 UTC ]
More news stories like this | All news stories tagged with: #reported revenue


Financial Times Names New Top Editor | People on the Move

[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
More news stories like this | All news stories tagged with: #foreign policy #daily beast #national security #entertainment weekly #baton rouge #texas legislature #staff writer


6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this | All news stories tagged with: #digital media #smart speakers #weekly basis #meredith corp #fundamental shift #wednesday afternoon #facebook groups


The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
More news stories like this | All news stories tagged with: #hearst #daily beast #cbs news #abc news #digital brands #ars technica #immediately respond #equal pay


Lionel Barber to step down as editor of the Financial Times

In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
More news stories like this | All news stories tagged with: #british publishing #hearst #previous version #rudy giuliani #unidentified assailants #media industry #multiple titles


Tennis player and Sugarpova cofounder Maria Sharapova shares the five books on her nightstand

There are many books written by successful business leaders, but this has to be one of the best when it comes to showcasing leadership and a company’s values. 1. Let My People Go Surfing, Yvon ChouinardRead Full Story Continue reading at Fast Company

[ Fast Company | 2019-11-12 07:00:44 UTC ]
More news stories like this | All news stories tagged with: #books written #tennis player


HarperCollins scoops Harvill Secker editor Adams debut in two-book deal

HarperCollins has won a multi-publisher auction for The Reading List by debut author and Harvill Secker commissioning editor Sara Nisha Adams in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-11-10 16:51:18 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #debut author


The eight stalwart progressives who shared one Senate desk

Sen. Sherrod Brown tells the stories of his predecessors at Desk 88 on the Senate floor. Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 13:51:36 UTC ]
More news stories like this |


Meet Printers Row Publishing Group

The publishing arm of ReaderLink has enjoyed solid gains over the past four years.that ended this September. Tasker has been with ReaderLink since 2015, when he joined as v-p and publisher of Silver Dolphin Books, and since that time, PRPG has expanded through a series of acquisitions, as well... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing arm #organic growth


Habash Departs, Varno Named Fiction Reviews Editor at PW; Cramer Goes Full-Time

David Varno has been named fiction reviews editor, effective November 18, replacing Gabe Habash, who will leave the company on November 15. Phoebe Cramer is now a full-time associate reviews editor, covering genre fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #david varno


Europa Editions shares extract from latest Elena Ferrante novel

Europa Editions has shared an extract from Elena Ferrante’s new novel, The Lying Life of Adults, as enthusiastic reviews in Italy pile in ahead of publication day. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 12:13:36 UTC ]
More news stories like this | All news stories tagged with: #publication day #lying life #europa editions


Meet the 2019 Eddie & Ozzie Award Winners

The post Meet the 2019 Eddie & Ozzie Award Winners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-05 18:49:10 UTC ]
More news stories like this | All news stories tagged with: #post meet


Blackwell's reports third year of growth as sales rise to £58.3m

Blackwell’s has reported a third consecutive year of growth, with sales of £58.3m for the financial period ending 29th June 2019, up from £57m the previous year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 03:38:15 UTC ]
More news stories like this | All news stories tagged with: #consecutive year #sales rise


We Need Diverse Editors

An author argues that publishers should hire more diverse editors, since white editors often don’t relate to stories about people of color. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #author argues #diverse editors