Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Ed Needham: ‘Top editors’ jobs have all vanished’

The founder and editor of literary magazine Strong Words on his appetite for tales of financial chicanery and why he won’t be returning to Jane AustenEd Needham is the editor of Strong Words, a magazine about books that he writes and edits on his own from his flat in Camden Town, a feat that has... Continue reading at The Guardian

[ The Guardian | 2019-10-05 17:00:51 UTC ]
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ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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The Lives of the Editors, from Big Press to Indie

In this episode, novelist and editor Rakesh Satyal and Dead Rabbits Books founders Brian Birnbaum and M.K. Rainey talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing and being edited. Satyal discusses the ins and outs of big publishing houses, how... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-03 08:48:06 UTC ]
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Ella Griffiths takes on newly created role of editor for Faber's classics

Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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Tasty Book Club Food Ideas to Use at Your Next Meeting

Here's a selection of tasty book club food ideas to make your next meeting a tasty event, from recipes to menus, drinks to snacks. Continue reading at Book Riot

[ Book Riot | 2019-09-30 10:34:26 UTC ]
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New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
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New PEN America Report Condemns Prison Book Bans

In the wake of a series of recent reports on book banning in the nation’s prison systems, PEN America has released a new policy report that condemns the practice and issues an urgent call for reform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-24 04:00:00 UTC ]
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Faith Meets Female Empowerment In These New Books

New titles address issues faced by today’s girls with highlights from the lives of powerful women in history, celebrations of cultural and physical differences, and faith-based teachings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Scholastic reports 7% rise in revenue for 2020 first quarter

Scholastic has reported a 7% rise in revenue for its first quarter results to $232.6m (£185m) due partly to its YA titles and graphic novels imprint Graphix. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 16:16:17 UTC ]
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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Wildfire promotes Gordon to commissioning editor

Headline imprint Wildfire has promoted Ella Gordon to commissioning editor following a string of publications including the widely-acclaimed Fleishman is in Trouble by Taffy Brodesser-Ackner. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 15:41:12 UTC ]
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Slight increase in BAME representation in children's books, CLPE report finds

The Centre for Literacy in Primary Education (CLPE) has revealed that there has been a slight increase in children's books featuring a BAME (Black, Asian and Minority Ethnic) character – from 4% in 2017 to 7% last year – with a rise in BAME central protagonists, from 1% to 4% in its second... Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 14:42:56 UTC ]
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Greystone Books to launch socially-conscious children’s list

Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 17:56:48 UTC ]
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Meet Stacy Nethercoat, a 2019 BusinessWoman of the Year honoree

Stacy Nethercoat Vice president, cloud solutions Tech Data Corp. Educational background: Bachelor's of Business Administration, University of Iowa What was your first ever paid job? I worked at a fast food place called "Pans & Irons" What is your favorite movie of all time? The Harry... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-11 10:40:59 UTC ]
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Lyra McKee anthology to show 'subtlety and courage' of murdered reporter

Collection of the campaigning journalist’s work will be published next year to mark the anniversary of her killingAn anthology of work by the investigative journalist Lyra McKee, who was fatally shot by New IRA gunmen, will be published next year on the first anniversary of her death, Faber... Continue reading at The Guardian

[ The Guardian | 2019-09-11 10:16:33 UTC ]
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Susan Kamil, a Top Book Editor and Publisher, Dies at 69

Salman Rushdie, Ta-Nehisi Coates, Lena Dunham, Elizabeth Strout, Gary Shteyngart and Prince were among the authors she nurtured. Continue reading at The New York Times

[ The New York Times | 2019-09-10 22:55:59 UTC ]
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Profile reports 4% turnover dip but steady profit in 'solid' year

Profile Books has reported a “solid” financial year 2018 to 2019 with turnover at £11.4m, a 4% dip on the previous year, while operating profit was “steady” at £983,375. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 21:34:54 UTC ]
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BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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BookNet Canada’s First ‘State of Independent Bookselling’ Report Cites a Rise in Print Revenue

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Atlantic Books reports operating profit for first time in a decade

Atlantic Books has announced that 2018 saw its first operating profit since 2009. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 19:58:43 UTC ]
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