Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 06:47 Orange has launched an ebook app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 17/03/2011 - 15:57 Luke Johnson, best known in the book trade for his spell owning Borders, and fellow Financial Times journalist Mrs Moneypenny are writing business titles for Penguin's business imprint Portfolio. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies solda figure down 9% on the comparative week last yearbut they nonetheless continue to dominate the sharp end of this weeks Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 14/03/2011 - 15:55 The revived independent retailer Watkins Books has achieved £600,000 in revenue in the first 12 months of business. American businessman Etan Ilfeld bought the 110-year-old bookseller on London's Cecil Court after it fell into... Continue reading at The Bookseller
[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions, was essentially the conclusion of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 16:12 Strong sales in its UK campus stores have helped John Smith & Son to report a sales increase of 3.1% in its latest trading results. The academic and specialist bookseller reported sales were up from £39.3m to £40.5m for... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Bookstore sales fell in 2010, although not as much as many had feared, helped in part by a holiday rally that pushed sales up by 5.3% and 2.3% in November and December, respectively. For 2010, bookstore sales were down 1.4%, to $16.5 billion, the third consecutive year that store sales have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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