Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with: #web publishers #major publishers #ad spending

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Advantage Business Media Buys "Continuity Insights" Portfolio

Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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HMV issues third profit warning

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 09:39 The struggling HMV Group has bought more time to pass covenant tests while issuing a third profit warning. The group, which owns Waterstone's, said "trading conditions have remained difficult" since it issued its last profit... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month ago #remained difficult #trading conditions #hmv issues #profit warning


Media Cache: Playing Catch-Up in E-Books

Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times

[ The New York Times | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing catch- #media cache


Brent Council recommends closing six libraries

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 16:11 Brent Council has recommended closing six of its libraries, as protests continue against the cuts. The report follows a three-month community consultation on Brent's "Libraries Transformation Project". It has been... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library policy #11th april #executive committee #published ahead #protests continue


BA and PA in library plea to councils

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 12:26 The Publishers Association and Booksellers Association have written to all local authority chief executives, saying they are "deeply concerned" about potential spending cuts leading to libraries disappearing from... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeply concerned #booksellers association #publishers association


Arts Council defends Poetry Book Society cuts

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 09:16 The Arts Council has defended its funding cut to the Poetry Book Society (PBS), claiming its "reach and distribution was not as wide or effective as other applicants'". In a letter to the Times, Antonia Byatt, director of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arts council #poetry publishing #funding cut


Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week announced #philip jones #digital rates


Active Interest Media Acquires BoatQuest.com

Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #million copies #amanda hocking #media decoder


Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publisher #mobile strategy


Bloomberg L.P. Creates Bloomberg Media Group

Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloomberg’s consumer properties. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media group


Dorchester Media Puts Remaining Magazines on the Block

After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine business #romance titles


Media Decoder: Noted Self-Publisher May Be Close to a Book Deal

Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times

[ The New York Times | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #four-book series #amanda hocking #book deal #media decoder


Media Decoder: Houghton Mifflin Harcourt Publisher Steps Down

Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times

[ The New York Times | 2011-03-16 00:00:00 UTC ]
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HuffPo Media Group Expands Team

After AOL’s layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Greenspun Media Group Launches Weekly Regional Business Magazine

Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate editor #art director


HMV issues second profit warning

Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 09:28 The HMV Group has issued its second profit warning of the year and will breach a bank covenant test when it announces full year results in April. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hmv group #profit warning #hmv issues


Media Decoder: Random House Adopts New Model for Selling E-Books

Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times

[ The New York Times | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #media decoder


Media Decoder: A Limit on Lending E-Books

Beginning in March, ebooks from HarperCollins may be lent by public libraries only 26 times before the license expires. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #media decoder


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web editor #site director #seventeen magazine