Media Cashes In on Beatles 50th Anniversary in U.S.

"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul McCartney's own Twitter following tops 1.7 million. The band, which broke up 44 years ago, sold nearly 1 million albums and more than 2.7 million digital songs last year, according to Nielsen SoundScan. They remain a constant presence on radio. "Love," the Cirque du Soleil show based around Beatles music, continues to be a popular draw in Las Vegas.As far as the media and marketers are concerned, Beatlemania is alive and well on the half-century anniversary of the band's U.S. debut on "The Ed Sullivan Show." The Fab Four have appeared on recent magazine covers, including Rolling Stone. Time Inc. brands Time, People and Life are publishing books on the band. The iTunes store is selling recently remastered Beatles' albums. Vans has designed Beatles-themed shoes. Bloomingdale's is selling a collection of Beatles-inspired items -- from cuff links to suit jackets -- created by British designers. Target is running TV commercials to promote the "Beatles 1" album, a compilation of the band's chart-toppers that first hit stores in 2000. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
News tagged with: #las vegas #half-century anniversary #publishing books #itunes store #hit stores

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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Penguin set for Adrian Mole anniversary

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:20 Penguin is promising a "whole year of celebration" for Sue Townsend next year to mark the 30th anniversary of the publication of her most famous creation's diary. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Report: Media M&A Flat Through Third Quarter

A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
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Battalion of titles readied for 30th anniversary of Falklands

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 08:02 Publishers including Penguin, Preface, Little, Brown and The History Pres, have enlisted a battery of titles to commemorate the 30th anniversary of the Falklands War next year. The History Press is following up its... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Super Thursday fans media coverage

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Summit Business Media Sells Off Highline Data

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[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
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Glam Media Acquires Ning

Glam Media, a lifestyle and fashion blog network, has acquired Ning, a platform for building social media communities. Terms of the deal were not disclosed, but reports are putting the price in the $150 million to $200 million range and mostly in stock. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-21 00:00:00 UTC ]
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Publishers Commemorate the 10th Anniversary of 9/11

This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
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Cashing In

With sales of digital content and its Nook line of reading devices and accessories surging and its print business showing signs of stabilization, Barnes & Noble reported its best quarterly report in some time last week, as total revenue in the first period rose 1.6%, to $1.42 billion, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
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Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek

[ AdWeek | 2011-08-29 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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