Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at 'Digiday'

[ Digiday | 2024-11-07 05:01:00 UTC ]
News tagged with: #media briefing #closed doors #ad businesses #publishing summit

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After publisher pulls book by white professor on 'trap feminism,' founder speaks out

A Christian publishing house pulled a book after an online backlash questioned why a white academic was discussing Black feminism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-19 22:03:35 UTC ]
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Publishing House of Horrors: Spotlight on Stygian Sky Media

With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit

The Association of American Publishers finds international backing for its lawsuit of Maryland's new library digital book licensing law. The post IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

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[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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European Publishers Return to FEP’s ‘Rendez-Vous’ at Frankfurt

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[ Publishing Perspectives | 2021-10-19 06:19:21 UTC ]
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A Frankfurt Conference Interview: Siv Bublitz on Publishing ‘Books That Speak to Each Other’

Siv Bublitz, speaking in the digital Frankfurt Conference on Oct 12, has led S. Fischer to optimize its editorial and book publishing strategy. The post A Frankfurt Conference Interview: Siv Bublitz on Publishing ‘Books That Speak to Each Other’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-10 01:16:33 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Wyden, Eshoo Question Big Five Publishers Over Their Library E-book Practices

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[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

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[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Czech Publisher Albatros Media Expands Its Direct International Sales

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[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

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[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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Guardian Media Group hires new advertising chief

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[ Media Week | 2021-01-14 13:39:31 UTC ]
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Self-Published Author Moves Brand into Consumer Products

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[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

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[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Why advertisers are leaning into digital publishing strategies

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[ Digiday | 2020-10-08 01:00:00 UTC ]
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[ Digiday | 2020-08-26 04:01:12 UTC ]
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