Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
News tagged with: #digital magazines

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PubMatch to Be Part of New BEA Digital Network

BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo america

The Magazine Channel Launches Reading App

Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #association media #digital products

Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv shows #barnes noble #mobile apps #android device

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms,... Continue reading at AdWeek

[ AdWeek | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good stories #celebrity chef #west bank

Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core business #ad inventory #media buyers

How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazine

DBW 2016: A Moral Framework for the Digital Revolution

Digital Book World opened with a call for more marketing collaboration between publishers and their authors, and a keynote from the director of USC's Innovation Lab about how the major tech companies have destroyed government regulation in order to build dominant market shares. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #innovation lab #digital revolution

Startup Village for Digital Natives at Leipzig Book Fair

The 2016 Leipzig Book Fair will introduce a new startup showcase called Neuland 2.0 that will highlight the latest innovations and ideas for books. The post Startup Village for Digital Natives at Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital natives #startup village

‘Transformation’ at Digital Book World: Wide-Eyed and Learning

This year's Digital Book World seems to be off to a start led by inquiry, guidance, and a pressing question: what's next? The post ‘Transformation’ at Digital Book World: Wide-Eyed and Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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‘The Persistence of Print’ at Digital Book World

On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital development

B&N Education Takes $12 Million Charge In Digital Revamp

Barnes & Noble Education is closing its Yuzu educational platform and replacing it with a longterm deal with VitalSource and the purchase of LoudCloud, a digital platform and analytics provider. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital platform #digital revamp

Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote

Jonathan Taplin—producer of 'Mean Streets'—will lead Digital Book World's keynotes with a warning: publishing may be 'sleeping through a revolution.' The post Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Magazine publisher wants editor to live within half an hour of Mayfair

Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian

[ The Guardian | 2016-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sloane square #publishing business

Digital and Data Drive Growth in Fulfillment Services

Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post digital #fulfillment services

Free Speech, Digital Piracy Headline AAP Annual Meeting

A collection of speakers at the Tuesday event discussed suppression of free speech in public schools, the protection of intellectual property, and how some educational software is now being crafted in the form of social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intellectual property #public schools #free speech

The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business model #print magazine #magazine media #untold story

Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age

[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine brands