Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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Publishing Ireland has slammed the Arts Council Northern Ireland (ACNI) for “fundamentally misunderstanding” how publishers operate following with withdrawal of funding for Blackstaff Press. The Bookseller reported last week that Northern Irish indie Blackstaff Press had had its funding slashed... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Lhooq Books opens, while Sparta Books marks its 50th anniversary. And Independent Bookstore Day (May 2) moves forward with a new interactive map. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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Companies like Amazon and Google which move their profits overseas will be charged a “diverted profits tax” the Chancellor confirmed this afternoon (18th March). Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Booktrust says it is “very disappointed” that the Northern Ireland government has cut its Bookstart funding. The charity said 50,000 children “face disappointment” this year because of the cuts. Last year, it distributed 50,000 packs, containing two books for babies and pre-school children, in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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Winter weather continues to affect bookstores and other small businesses, particularly in the Boston area, which is winding down its celebration of Valentine's Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Citing the need to develop a new approach to the U.S. market, the U.K. publisher Faber and Faber Ltd. has ended its affiliation with Farrar, Straus and Giroux that created the U.S.-based Faber and Faber Inc. imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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The Department for Culture, Media and Sport is investigating whether Lincolnshire County Council is providing a “comprehensive and efficient” library service. The investigation – a preliminary step to enable the Culture Secretary Sajid Javid to decide whether a local inquiry is necessary -... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Libraries in Cardiff have seen a reprieve from the city council, but major cuts to the Library of Birmingham are to go ahead. The ruling Labour group in Cardiff has confirmed that the seven libraries in the city that faced having their funding withdrawn will continue to be run and operated by... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Waterstones cut its losses in its last financial year with managing director James Daunt describing it as year of “significant progress” and insisting that the business was edging towards profitability. It is the second consecutive year of reduced losses at Waterstones under Daunt, and includes... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Protestors in Cardiff will use National Libraries Day this weekend to raise awareness of cuts facing the city's library service. Campaigners in Birmingham have already announced their own plans to protest on the day, forming a human chain "hugging" the threatened Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Protesters will use National Libraries Day on Saturday as a chance to campaign against planned cuts at the Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Organizers of the Jaipur BookMark estimate the Indian book market is worth $20 billion, while noting that ebook sales were down 20% this past year. The post Jaipur BookMark Estimates Indian Publishing Worth $20 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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Turkey’s citizens may once again find themselves without access to Twitter: According to the New York Times, that nation’s government has threatened to block access to the microblogging service within the country unless Twitter blocked an account belonging to a newspaper that published details... Continue reading at PC World
[ PC World | 2015-01-19 00:00:00 UTC ]
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Has the editor of The Bookseller compared the fall of print sales of adult fiction since 2009 by more than £150m with the massively declined budgets of public libraries over the same five-year period (The writing’s on the wall for adult fiction in print, 14 January). This is also conditioned by... Continue reading at The Guardian
[ The Guardian | 2015-01-19 00:00:00 UTC ]
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Officials in Birmingham are hoping that a deal with the British Library could help protect the flagship Library of Birmingham from cuts. According to a report in the Birmingham Post, the council is initiating talks which could see the Library of Birmingham become a regional centre for the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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High profile figures, including author Neil Gaiman, have criticised the Labour party for appearing to boast that it won’t cancel the Conservatives £83m cuts to the national arts budget. The party tweeted “P.44 of Tory dossier says Labour will cancel cuts to the arts budget. We won’t.” in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Local authorities will see their spending power reduced by 1.8% on average in 2015/16, following cuts to funding by the government, but some councils could face a 6.4% reduction. The announcement comes on the same day that the funding of libraries has come under the spotlight with the release... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
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The UK is looking increasingly isolated in charging 20% VAT on ebooks after two more European countries lowered their rates to be in line with print books. Italy has ruled that VAT on ebooks will be cut from the standard 22% to 4% so it matches the rate imposed on printed books. Meanwhile,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-05 00:00:00 UTC ]
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