Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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A liquor store transitions to a bookstore in Minnesota; a feminist shop makes a comeback in Canada; a minimum wage hike hits a California store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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A spokesperson for Pearson UK has said the company is "80% of the way there and ahead of plan" on its latest job-cutting restructure, as the wider company looks to make £250m annualised cost savings globally this year plus a further £100m in 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Libraries across the country continue to be threatened with closure, with councils proposing to close 22 venues altogether across Swindon, Gateshead and Coventry. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Chancellor George Osborne has pledged to cut corporation tax from 20% to 15% to encourage businesses to keep investing in the UK, according to news reports. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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A backlist memoir by Pablo Escobar's lover heats up; a self-published book by a Swedish doctor about longevity goes global; and a bestselling Italian memoir sparks interest in Spain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Books-A-Million finds success in N.H.; a Minnesota bookstore doubles in size; ABA sets up an LGBTQ book drive in Orlando; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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Scribner buys an essay collection from a prison inmate, Andrew Neiderman extends his V.C. Andrews gig at Gallery, Jenny Han sells the final Lara Jean book to S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Stephen King’s ‘End of Watch,’ the #1 book in the country, closes out his Bill Hodges trilogy. Plus Dork Diaries author Rachel Renée Russell launches a new series, Mary Roach examines the personal cost of war, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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This week: a horror novel worthy of Stephen King, plus a history of class in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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The Pura Belpré Award for children and young adult books, which honors Latino writers and illustrators whose work best portrays, affirms, and celebrates the Latino experience, will celebrate its 20th anniversary at the 2016 ALA annual conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Universities are taking different approaches to handling shrinking budgets, from cutting back on staff to expecting presses to rely more on their own resources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Audiobook sales rose 20% in the US last year, according to the Audio Publishers Association. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Waterstones is to stop selling ebooks from its website and instead divert customers to Kobo’s reading platform for digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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There's still time to nominate young professionals from the Chinese publishing world for Frankfurt Book Fair's BIZ Beijing and China Publishers showcase: the Young Stars Award. The post Deadline Is June 20 for China’s Young Stars Award Applications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-24 00:00:00 UTC ]
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A California couple puts their store on the market; two Montana writers mark the fifth anniversary of their used bookstore; and the University of North Carolina begins the privatization process at its school store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Grammy Award–winning rock-and-roll musician Kenny Loggins isn’t nervous about performing today, at 1 p.m., at the Quarto Publishing Group’s booth (2300, 2301), where the company’s 40th anniversary party will be in full swing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Back in 1996, the idea of print-on-demand book publishing was new, a process made possible by improved digital printing technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Northern & Shell puts 2015 losses down to cutting prices of Star and Express titles and significant investment in digital publishingRichard Desmond’s Northern & Shell fell to a £25m loss last year after embarking on costly tabloid price cuts and boosting investment in digital... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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The digital media company is ‘very comfortable’, it told the Financial Times, despite a report that internal financial targets were missed by over $80mBuzzFeed missed internal financial targets in 2015 and had to substantially cut its projected revenue by about half according to a report... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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Too many school libraries in England face cuts or closure with schools increasingly viewing books as obsolete, a conference has heard. Continue reading at BBC News
[ BBC News | 2016-04-06 00:00:00 UTC ]
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