Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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Pearson c.e.o. John Fallon has been awarded a 20% total pay rise despite the fact the company made a £2.6bn loss in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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A work by a Colombian author becomes one of the hot novels of London Book Fair; the Mediterranean 'The Girl on the Train' piques the interest of European publishers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Tor Teen buys a YA trilogy, B&N Discover winner Abby Geni sells her sophomore novel, a Grammy-winning children’s musician closes on his first picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Chimamanda Ngozi Adichie’s new book debuts, while a couple of her older titles enjoy a boost. Plus Mohsin Hamid examines the refugee crisis through a fictional lens, and four inspirational books land on our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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This week: a historical novel about the first female Pinkerton detective, plus a brilliant true-crime epic set during the reign of Louis XIV. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The elimination of the NEA, which is proposed in President Trump's just-released budget plan, could have a severe ripple effect on independent publishing, as hundreds of small presses depend on funding from the NEA to stay afloat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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In a statement, the American Library Association called Trump's proposal to effectively eliminate all federal library funding "counterproductive and short-sighted," and vowed to fight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Kimberley Chambers’ Backstabber cut through the competition to top the Weekly E-Book Ranking in the same week that it scored the crime author her best first-week sale in hardback. Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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In this week's column a Vatican exposé heats up along with a thriller that initially sold in a four-way auction in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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This week: a girl begins receiving letters from her dead sister, plus the violent mutiny on the HMS "Hermione." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Knopf nabs a biography of Anne Spoerry, a debut author brings a noir sci-fi trilogy to Kensington, Sourcebooks takes three titles in thriller series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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If you're a mediocre writer and want an agent to sign you... marry one. But if you're a talented writer, all it takes is getting your book into the hands of the right literary agent and BINGO... instant representation! Continue reading at HuffPost
[ HuffPost | 2017-02-10 19:11:09 UTC ]
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Orion has acquired the "laugh-out-loud" debut of freelance journalist Lucy Vine, Hot Mess, said to reinvent the heroine who represents "every 'single girl'" - a new Bridget Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Pushkin Press celebrated its 20th anniversary at the London Library, a “particularly appropriate” venue, according to managing director Adam Freundenheim. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Ethical hacking, also called penetration testing, entails thinking like the bad guys to find and plug any vulnerabilities in your system to keep it secure. Hacking For Dummies explains how to protect your computers from malicious attacks. It usually retails for $20, but for a limited time you... Continue reading at Betanews
[ Betanews | 2017-02-02 00:00:00 UTC ]
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As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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