Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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In an effort to shrink federal bureaucracy by cutting spending, President-elect Donald Trump and his administration reportedly intend to eliminate the National Endowments for the Humanities and the Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Libraries minister Rob Wilson met with Lancashire County Council this week as part of an investigation into the council’s controversial plans to close 28 libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Mary Pachnos, who has worked with Aitken Alexander Associates for the last 20 years, has retired. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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The Culture, Media and Sport select committee has warned that budget cuts are making culture less accessible, as part of its latest report on funding and support for the arts outside London. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Swindon Council's scrutiny committee has passed plans to close two thirds of the town's libraries by the end of August 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 20, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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After underestimating the ferocity of Japan's manga fans, Amazon has made major adjustments to the contents of its Kindle Unlimited offer in the country, while dropping some publishers from the service altogether. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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The Chartered Institute of Library and Information Professionals (CILIP) has called on Westminster City Council to halt proposed cuts to the library budget of £750,000 a year "until a proper public consultation has been carried out". Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Woven Digital, which publishes millennial-focused brands such as BroBible and Uproxx, recently laid off just under 20 employees, according to multiple people with knowledge of the California-based company.Most of those affected worked for HitFix, an entertainment news site acquired by Woven in... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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The government is to investigate plans by Lancashire County Council to close 21 libraries in a move which has been slammed as "disgraceful" by campaigners. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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Penguin Random House has acquired a new novel from Arundhati Roy, The Ministry of Utmost Happiness, for June 2017: her first work of fiction since The God of Small Things (Harper Perennial) won the Booker prize almost 20 years ago. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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In response to changes in the industry, the National Association of College Stores eliminated 22 full-time and 13 part-time positions earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Amazon Books preps to debut outside of Boston; Curious George takes on a developer in Cambridge, Mass.; a long-time bookstore co-op in Wisconsin weighs its options; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Lancashire County Council has decided to press ahead with plans to close more than 20 libraries after a 12-week consultation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Of an initial 156 books, the jury in the 25,000-euro German Book Prize has selected 20 titles 'linguistically diverse' titles for the longlist. The post German Book Prize Announces a 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-24 00:00:00 UTC ]
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Library campaigners plan to gather this Saturday to protest the £1m cuts to Lewisham Council’s library budget, which will see staff removed from four libraries across the borough. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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Proposals to reduce opening hours at 14 of the busiest libraries in Northern Ireland have been scrapped. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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