Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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Bruce Kraig, author of "Man Bites Dog: Hot Dog Culture in America" (Taylor Trade Publishing, 9781589799325) will appear on "CBS This Morning Saturday" on Saturday, June 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Forbes Media used the 61st annual Cannes Lions International Festival of Creativity as a platform to announce that it has expanded its magazine audience by more than 20 percent over the past year. According to GfK MRI Spring 2014 data, the magazine has reached its pinnacle in readership, growing... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-18 00:00:00 UTC ]
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The 20th Audio Publishers Association Conference kicked off with a "State of the Union" address from APA President Michelle Lee Cobb at the Javits Center in New York City on Wednesday morning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Jill Freshney has been promoted to the newly-created position of senior executive managing editor, Macmillan Children’s Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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The shadow culture minister has condemned library cuts in Lincolnshire, branding the plans as... Continue reading at The Bookseller
[ The Bookseller | 2014-04-15 00:00:00 UTC ]
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Michael Taeckens, marketing director at Graywolf Press, will be moving to North Carolina in mid-May to run his own marketing and publicity business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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This week in children's apps, we usher in spring with new apps featuring familiar faces – Little Critter and Dr. Seuss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Novelist Eleanor Catton and her editor Max Porter's alliance shows how much more than wielding a blade goes into this relationshipHenry James called editing "the butchers' trade". But he also said, "I glory in the piling up of complications of every sort," so you can see how the old anglophile... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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Berkley Prime Crime made its debut 20 years ago, releasing 40 mass market cozy mystery paperbacks in 1994. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Consultation has begun on over 20 roles at Constable & Robinson as the independent publisher... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Figures in its filing with the SEC show that Barnes & Noble cut Nook capital expenditures by 74% in the third quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian
[ The Guardian | 2014-02-27 00:00:00 UTC ]
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General Stanley McChrystal, author of "My Share of the Task: A Memoir" (Portfolio Trade, 9781591846826), will appear on the "Colbert Report" on Thursday, February 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Sheffield City Council has approved plans to slash its library funding and leave only 12 of its... Continue reading at The Bookseller
[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Christian Waters has been named director of marketing and new business development at Osprey Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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IPC Media music magazine reports drop in circulation of 21.1% year on year, with rival Q down 14.2%A relaunch of the New Musical Express failed to stop its sales falling below the 20,000 mark for the first time, down more than a fifth year on year.The IPC Media title, which celebrated its 60th... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Men's Health remains number one paid-for title in the men's print market as rival Bauer Media title reports sales of 96,452FHM, which in its pomp as the UK's most popular men's magazine sold more than 600,000 copies a month, has now slipped below a monthly circulation of 100,000.In the latest... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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